I play key role in enhancing EY’s business development and candidate engagement strategies by designing and implementing creative campaigns that align with EY's broader growth objectives. I lead initiatives that promote awareness, consideration, and conversion, resulting in increased visibility and engagement within target markets.I develop and distribute compelling campaigns and marketing materials to EY's online communities andmailing lists (email campaigns, newsletters, briefing documents and one-pagers, etc) tailored to engage senior-level stakeholders and high-value candidates, ensuring alignment with EY’s strategic goals. This work directly supports business growth while reducing agency spend and streamlining/merging processes.Act as a trusted adviser, collaborating closely with various service lines, as well as internal teams to develop innovative strategies for attracting and retaining key business stakeholders.Partner with cross-functional teams to create tailored solutions, leveraging advanced CRM systems, CMS and Communications Platforms to deliver marketing strategies that enhance relationship-building efforts across various sectors.Utilise firm-wide databases, internal/external market research, post-campaign metrics and data-driven analytics to track performance and continually measure viability (pre) and evaluate (post) the performance of campaigns - identifying key areas for future growth and optimising strategies to boost acquisition and retention.Use my communication skills to foster strong relationships with stakeholders across the firm, providingcritical input for high-profile business development efforts and talent acquisition, including exclusive events, pitches, presentations, and industry networking sessions (Webcasts, Q&As, In person, etc).Maintain a keen focus on diversity, equity, and inclusion (DE&I), ensuring that all campaign initiativesreflected EY's inclusive culture and commitment to diverse market representation.

As lead Marketing Supervisor of the Marketing Team, I led the strategic development of JKC BMW & MINI brands, ensuring alignment with BMW Group’s global marketing standards. Spearheaded brand and business development initiatives across multiple sites, enhancing customer engagement and retention through targeted campaigns and customer-centric strategies.Designed and implemented comprehensive marketing campaigns/planners, marketing materials and sales collateral, integrating digital, social, and marketing strategies to achieve brand growth, Business Development and client loyalty. Leveraged data-driven insights and market research to inform strategies, with a focus on understanding market dynamics, competitor analysis, and customer/stakeholder needs.Managed high-impact marketing campaigns across multiple channels, coordinating creative efforts including in-house video and photography production for brand promotion, events, and new modellaunches. Consistently ensured campaigns were delivered on time and aligned with BMW Group's branding/corporate identity and business development goals. Collaborated with external digital marketing agencies to optimise PPC/SEO strategies, while maintaining oversight of JKC BMW and MINI websites. Utilised Google Analytics and other data-driventools to monitor performance, improve client engagement, and provide actionable insights for stakeholders through regular reporting. Led the organisation and execution of customer-facing events, including new product launches and experiential engagements, enhancing brand visibility and fostering stronger relationships with key business clients/customers.Provided leadership and development to the marketing team, ensuring the delivery of innovative marketing solutions while maintaining financial control over the marketing budget.Developed award-winning customer communication journeys, leveraging advanced CRM systems toimprove customer retention, data quality, and compliance with GDPR.

Directed marketing initiatives and product branding strategies for SPHERE Global UK, a technology and engineering company specialising in turnkey Automation Systems, Robotics, and Intralogistics solutions. Focused on enhancing brand visibility and supporting business development efforts in a competitivemarket.Developed and executed targeted marketing campaigns across various media platforms, drivingengagement and strengthening SPHERE Global UK’s brand identity. Developed and created comprehensive pitches, presentations, RFI/RFQ documents, Briefing Documents, Sales Collateral and proof of concept materials - ensuring alignment with client expectations and project goals.Coordinated the company’s participation in client events and key industry exhibitions/events, overseeing content creation, physical branding (trade stands, brochures, etc.), and marketing/sales collateral to ensure effective client engagement and brand representation.Conducted in-depth market research, client intel gathering and competitor analysis to  provided data-driven insights that informed strategic decisions for positioning the company’s offerings in themarketplace. Leveraged these insights to develop data-driven marketing strategies and refine messaging to appeal to target client segments.Managed and optimised the company's media channels, implementing digital and industry specific marketing strategies that enhanced brand presence and promoted SPHERE Global UK’s technologysolutions to prospective clients.Collaborated directly with clients throughout project life cycles, preparing presentations, pitches, videocontent, and photography to showcase solutions and ensure clear communication of project value propositions.Proficient in using Microsoft Office (Powerpoint, Excel, etc) and Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, and Lightroom) to develop high-quality marketing materials and visual contentthat aligned with branding and business development goals.

Providing remote and onsite IT support for medium to large scale operations involved:-Troubleshooting liaison with clients’ point of contact; server programming and installation; selling and upselling software, hardware and support tiers/upgrades-Promoting growth/expansion of productivity via innovative IT solutions

The privilege of representing the D&T dealership and Nissan brand at their customer interface successfully developed understanding of management expectation and a deep appreciation both of expressed customer need and their buying cues. Much was learnt about building and maintaining customer relationships, meeting information needs, vehicle appraisal and valuation, negotiating sales and, why upselling finance, paint protection, insurance, extended warranty and service plans enriched the customer relationship whilst fulfilling company goals. In the roles of demonstrator, stock organiser, detailer and aftersales support crew, a flexible approach was essential: key for developing the team-work and communication skills that enabled delivery of an exceptional quality service and customer experience. Familiarity gained with Kerridge K8 CRM software.