Jordan Hamm Email & Phone Number

New Albany, Oh, Us

Columbus, Ohio, Us

Product Design Leadership• Directed team of designers building an AI-powered security SAAS tool. Led research, customer interviews, mockups, prototypes, and final product design delivery for 4 core business products• Launched two innovative AI solutions: a conversational AI chatbot & sentiment-based summarization tool - AI chatbot: leverages proprietary enterprise datasets to provide tailored responses and insights empowering users to interact and gain value from their data – Summarization tool: sentiment-based summarization tool that provides comprehensive analysis and theme extraction from collaboration data • Partnered directly with product, data science, and engineering leaders to ideate, strategize, plan, and execute on roadmap strategy• Introduced and led rituals like cross-functional design reviews, design sprint planning, and UX career framework sessions• Created & championed new product design visual direction across the organization, focused on revamping UI elements (design system) to simplify and modernize core user journeysCreative & Brand Leadership• Led the creative direction and execution for the brand across the website, marketing materials, sales support, and advertising campaigns• Developed revamped GTM creative strategy across four high-level campaign strategies: top-of-funnel brand awareness, thought leadership, middle-of-funnel product capabilities & use cases, and bottom-of-funnel conversion campaigns• Spearheaded creative execution of promotional videos, product explainer animations, c-level interviews, social media campaigns, print collateral, and event design• Directed the redesign & replatforming of the website, leveraging SEO experts, marketers, and front-end developers to streamline future builds and increase conversion rates• Leveraged analytics to increase performance of landing pages, track campaign metrics, increase engagement, impressions, CTRs and more

Columbus, Ohio, Us

• Innovation leader directing product lead growth initiatives and GTM strategies with product managers, data scientists, and engineers• Driving increased conversion rates, lower time to close, and higher profit margins for the core product and innovation experiences• Cross-functional design champion partnering with product, sales, marketing, and engineering leaders• Responsible for leading and mentoring the product design team, their strategy and execution of world-class user experiences for multiple business units and internal stakeholders• Strategic leader leveraging in-depth knowledge of our customers, business and technology to drive product direction.

Columbus, Ohio, Us

Rhove: Real estate investing for everyoneProduct Design Leadership• Executive team liaison; owned OKRs for Rhove (real estate investing app)• Designed & directed development and enhancement of key product experiences• Built strategy and product roadmap for launchCreative & Brand Leadership• Developed and launched new brand vision and identity system• Brand strategy, positioning, and messaging• Built go-to-market, brand awareness, acquisition, retention, and reengagement campaigns• PR & external partnerships lead• Videography, photography, and brand creative content and direction

Columbus, Ohio, Us

Creative Direction & Brand Strategy• Responsible for building and cultivating the vision for the Beam brand across product, marketing, sales, and packaging experiences• Lead and implemented brand refresh with new brand strategy, messaging, design language, custom iconography and illustration, photo and video styles, voice and tone, and more• Built, lead, and (most importantly) developed a team of art directors, designers, and copywriters • Conducted brand workshops, brainstorm sessions, and photo & video shootsMarketing & Sales Enablement• Worked directly with C-level sales and marketing leaders to conceptualize and execute creative marketing campaigns across multiple channels• Championed, built, and delivered top-performing marketing strategy leading to $20+ million in pipeline• Built brand awareness, acquisition, retention and reengagement campaignsCompany Growth• Helped build team from 6 people to 300+ employees• $160+ million in funding over 5 rounds

Columbia, Md, Us

Lead design and UX efforts, collaborated with product engineers and expanded our digital footprint by building modern mortgage lending portals and web apps.Designed product experiences and promotional materials for new product launches. Conceptualized, pitched, and executed multiple omni-channel brand awareness and customer acquisition campaigns. Mentored junior designers and implemented good design and delivery practices.

Columbus, Ohio, Us

Built a cutting-edge insurance brand from the ground up across multiple touchpoints including a mobile app, marketing website, and insurance portals in addition to product and packaging design. Worked together with mobile engineers, web developers, and business development teams to create industry leading, ground-breaking solutions.

Columbus, Ohio, Us

UX/UILead designer tasked with creating a beautiful, user-friendly, data-rich app experience. Collaborated with developers to incorporate gamification elements to increase app usage while improving brushing habits and compliance. Highlighted features and functionality most important to our users to provide the best user experience possible between the brush and app.BRANDING/PACKAGINGCreated a family-friendly, energetic, modern scalable brand. Applied that brand across our digital and physical touchpoints to create a truly unique brand experience.

Columbus, Oh, Us

Responsible for the conceptualization and implementation of interactive designsolutions and web experiences for a multi-billion dollar insurance company and manufacturing conglomerate. Collaborated with user experience designersand developers to provide clients with unique, cutting edge design solutions.

Columbus, Oh, Us

Was one of two primary designers tasked with growing a category leading drug’sbrand across many digital formats including an award winning marketing siteand interactive training app. Participated in and helped facilitate group brainstormsessions in a variety of pharmeceutical categories.

In this role, I created interactive iPad sales aids for multiple Fortune 500 pharmaceutical companies. I designed and implemented a sales aid training program for over 900 national sales reps and traveled to two national sales meetings to train reps one-on-one. Furthermore, I worked on numerous drug websites and launched a consumer focused interactive e-book.

As a designer at avitae, I concepted, designed, and deployed a 50’ environmental graphic advertisement at Easton Town Center. I also concepted and developed ground and wall graphics as a suplement to the main advertisement. I completely redesigned avitae’s 4-pack bottle packaging, created new end-cap display stands, and designed multiple print advertising / sales pieces among other things.

Bachelor Of Science (Bs), Visual Communications

Digital Design And Graphics