• Took declining sales and reversed the trend by over 100% by implementing a multi-pronged approach, entailing significant operational and strategic changes both internally and externally.• Developed and implemented substantial business and operational changes which drove a higher ROI of approximately 55%, while reducing the costs of operations and conversely increasing productivity rates.• Managed, directed, negotiated and contracted with all external sales partnerships.• Produced operational business plans, including all projections, budgeting and cost analysis.• Created in conjunction with multiple departments, robust reporting tools and metrics which helped focus company operations, profitability and lead to a significant increase in efficiency of approximately 60% as well as ROI. • Acting as the “public face” of the company, by meeting all external teams in person, government and regulatory bodies, vendors and associates.

• Successfully saved a company from being forced to cease business operations as a result of compliance violations, and within three months re-launched the company resulting in record sales and growth. • Negotiated contracts with various organizations, vendors and suppliers which grew the businesses and maximized revenues. • Identified various company operational strengths and weaknesses, then set out plans to drive growth which resulted in successful gains.• From inception to completion, led the creation and development of business and marketing plans as well as operations and compliance structures.

• Grew a new division with near zero market presence to becoming the third largest company in Canada within twelve months.• Created the operations division and utilized it to implement a sales and marketing program for record growth.• Sourced and implemented the company’s supply and service agreements allowing for full business operation.

• Managed fifteen staff members who were responsible for companywide compliance enforcement. • Tasked with, and highly successful in defending the company’s license and operations in a major hearing and investigation wherein if lost or found guilty, the company’s business operations would have been shut down and future business growth or expansion would have been highly problematic.• Created tools, programs and databases which advanced the company’s ability to increase commercial sales and optimize the sales and marketing process by approximately 35%.• Dealt with the demands of the company’s existing as well as new large commercial customers.

• Designed and created a wide range of promotional sales and marketing materials including creation of the company’s website.• Created the company’s operational platforms, systems, guidelines and processes. • Recruited and led the company’s sales teams.• Helped create and negotiate key agreements with international suppliers and resellers.