Jordan Payne Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Responsible for Marketing & Creative with 4 team members to support 5 departments operating a variety of cultural exchange programs.

After a decade in the travel industry, I took around 9 months off to travel and see family.I traveled through Central and South America, including Peru, Colombia, Costa Rica, Panama, and Bolivia.

Responsible for all marketing initiatives and projects across all corporate brands, including FCM Travel Solutions, Corporate Traveler, Stage and Screen Travel Services, and cievents.Tasked with streamlining current marketing functions by implementing one-best-way processes, and introducing digital marketing into the corporate realm across several projects to increase customer satisfaction and grow incremental revenues.

Focus on strategy and special projects associated with lead generation. Key activities: deploy continuous testing strategy with Optimizely, Google Tag Manager for in-depth customer insights. Work with UI/UX expert and web developers to design, develop and publish new landing pages and templates. Paid Search and Paid Social Marketing optimization. Oversee web development prioritization and projects.

Develop and execute cross-channel marketing strategy to drive online conversion and leads to support bricks and mortar stores. Heavy focus on Digital Marketing.

Manage and lead team of 4, developing and implement Digital Marketing strategy for Liberty Travel brand to facilitate lead generation to 160 retail stores.

Responsible for Digital Marketing strategy, projects and success of three national Australian Travel Retail Brands, Flight Centre, Escape Travel and Student Flights. Provide leadership to team of five digital marketing professionals,including SEO and SEM experts. Oversee spend and performance of all paid media (in excess of $6 million annually) and manage oversight of media partners, vendors and agencies. Absorbed two additional teams, incorporating website design and product loaders. Responsible for overseeing all online projects, campaign delivery and web development prioritization, reporting direct to the Head of Digital with reporting lines to Brand Marketing Leaders.

Manage all Online initiatives, campaigns and projects for Flight Centre brand nationally.Online campaign managementSEO & SEM campaignsInbound marketingSocial Media Marketing

Redesign and relaunch of the Student Flights brand online and in-store.

Produced all creative for Flight Centre Travel Group websites, which at the time also included other brands such as Student Flights, Escape Travel, Travel Associates and Quickbeds.com.Design and development of display advertising (web banners). Microsite design and development. This was an extremely demanding role and we were at the time under-staffed.

West Pennant Hills, Nsw, Au

Formerly State Forests of NSW. Working within the Marketing Communications team to prepare web content (press releases, articles, etc.) and publish to the government website. Performed a variety of tasks related to and including creating, editing, and processing text and graphics for electronic publication.Gained experience and expertise with JSP and dynamic website structure and publishing content within a database.Managed physical and online image library, from organising and captioning images, preparing photographs for upload to the website in various formats.

Mini Mba, Marketing

Diploma, Digital Communication And Media/Multimedia

Bachelor'S Degree, Computer Science

Certificate 4 In Small Business Management (Neis), Business

Certificate 3 In Information Technology, Information Technology