With 15 years in Marketing and a passion for digital, automation, and marketing technology, I am adept at lead generation, fluent in CRM, and enthusiastic about using AI-driven solutions to scale efficiency and creativity. I am passionate about optimization and leverage tools like Generative AI to streamline workflows, improve customer experiences, and unlock new growth opportunities.I love building and working with a team to help them grow and build on my own leadership skills. What drives me is collaborating with stakeholders across an organization to make change happen. Call it digital transformation, call it making magic happen—powered by the latest technology trends—call it whatever you like! That’s what gets me up in the morning."... the numbers aren’t the end of the story but the start." – Becky McOwen-BanksThrough my years of experience, I have become highly proficient at problem-solving with web developers, discussing user experience with designers, and analyzing website performance with technical support teams. Now, with Generative AI, I enhance these processes by producing actionable insights faster, creating tailored marketing content, and improving customer experience through AI-powered personalization.I can assess analytics reporting to develop actionable strategies across the marketing spectrum to support business objectives, whether it’s brand awareness, engagement, or acquisition. My approach continually adapts, combining traditional marketing strategies with cutting-edge AI capabilities.I seek to continuously grow and refresh my skills in all areas, from marketing technology to language and cooking. I'm teaching myself Chinese and I have dedicated time to keeping up with the advancements in AI tools.Outside of my technical skills, I have more than 10 years of leadership experience and enjoy mentoring. I'm very health focused and enjoy running, strength training and cycling. I'm a novice photographer, and tech-enthusiast.