Jordan W. Email & Phone Number

Buffalo, New York, United States

Buffalo, New York

Buffalo/Niagara, New York Area

•Enhance the region in which our young professionals live and work to ensure a bright future for the community and organization•Lead monthly meetings with Community Service Sub-committee members to collaborate on upcoming opportunities and partnerships•Plan events/drives on a monthly basis while growing overall participation by utilizing feedback & surveys•Collaborate with West Side organizations on how to increase partnerships as well as Rich’s presence•Partner with West Side Buffalo Public Schools to create strong community schools•Current partnerships: Junior Achievement, Teach for America, Response to Love Center, Boys & Girls Club, Buffalo Niagara Waterkeeper, Make-A-Wish, Saint Luke’s Mission of Mercy, Victory Sports, MAP, WNY United

Buffalo/Niagara, New York Area

•Creates image, video, recipe and copy collateral to support all stages of the buyer’s journey while collaborating with product marketing, customer marketing, global marketing and outside agencies to create content relevant to the audience •Ensures proper integration of content into PIM in collaboration with IT and master data team•Provides business leadership in collaboration with IT on marketing content management systems such as Cumulus and Kaltura while governing proper tagging, taxonomy, searchability and logic•Develops on brand content for all networks driving brand awareness, website traffic, and conversions while measuring performance of content assets•Guides efficient procedures for content creation and asset management across the USC region•Supports development and execution of social media strategy across relevant social media channels with goals/guidelines •Builds social media profiles while managing company presence across social media channels and providing platform enhancements for the USC region•Tracks and analyzes social media campaign performance while measuring all marketing campaigns against goals, ROIs and KPIs•Develops influencer marketing and social listening programs to enhance overall social media effectiveness

Buffalo/Niagara, New York Area

•Contributed to the curation of assets that support photography, video and recipe inventory/library while developing original content to enhance integrated marketing initiatives and objectives that enable sales and drive demand•Managed $6 million divisional budget while conducting analyses of costs and raising budget compliance issues, in addition to finding opportunities to reduce redundancy•Supported self-service sales dashboard/portal for sales and broker associates while assisting with user interface, feature development, navigation, and user onboarding•Provided technical expertise on all digital communication, including email marketing, lead management, and the division website•Managed and updated content for organization’s web presence while maintaining a consistent look and feel throughout all digital properties•Reported on digital metrics while providing support in analyzing sales and market data to understand and report on business trends impacting the brand/category while developing actionable insights•Executed the monthly newsletter calendar while soliciting content, editing copy, and distributing across divisional associates and partners via Marketo

Buffalo/Niagara, New York Area

•Conducted two pro bono consulting work projects in the Western New York region •Rebranded the club website including images, content and the logo with Wix website platform•Provided innovative solutions to our clients that accomplishes business goals while improving the community•Delivered a 5-year marketing plan for each client including formally presenting our findings to the board•Helped organization’s solve issues, create value, maximize growth and improve business performance

Buffalo/Niagara, New York Area

• Created brand content for Rich’s Foodservice microsite for B2B users• Executed a monthly email campaign for customers including the planning of specific products and messaging• Led specialty dessert ideation among culinarians with the creation of sales materials and 25 new dessert concepts• Conducted market research to determine top emerging chain restaurants and greatest customer opportunities• Developed innovative sales presentations for customers regarding new product development and product capabilities• Produced semi-annual consumer trends newsletter for sales team and customers

Buffalo/Niagara, New York Area

• Analyzed over 1,000 applicants through a database to monitor the application status • Assisted prospective students with information on the application process and the university• Engaged with students by promoting on-campus events based on the creation of specialized marketing flyers

Amherst, New York

• Directed camper activities and lessons for up to 30 children ages 4 to 14• Solved conflict that arose between campers by efficiently determining the best solution • Modeled character and good behavior for campers including teamwork and motivation to encourage skill development

Albany, New York Area

• Led all sales associates on a monthly basis by attaining and surpassing established sales goals • Achieved a 50% sales increase versus plan over a 3 year period • Effectively interacted with the work force and customers to develop and nurture brand loyalty• Communicated efficiently to learn the customer needs while providing a friendly and relaxed experience

Buffalo/Niagara, New York Area

• Achieved activity goals by expanding knowledge base through product training and sales skills development• Assisted the sales team with goal setting and progress tracking • Managed the inventory database to maintain accurate delivery, costs, and financial goals• Led intern team in volunteer project to raise funds and donations for annual Day of Giving

Amherst, New York

• Created a variety of desserts meeting company performance standards while providing innovative ice cream combinations • Promoted the brand and offered positive customer service• Maintained a clean work environment while collaborating with employees to complete opening and closing duties• Handled inventory and proper placement of orders while operating the financials at the register

Master Of Business Administration (Mba), International Management

Traveled for two weeks throughout Beijing, Shanghai and Hong Kong with the University at Buffalo. Participated in global business meetings.

Master Of Business Administration (Mba), Marketing Management, International Management

Activities and Societies: LeaderCORE, UB MBA Buddy Connect Program, Mentor for Undergraduate Honors Students, American Marketing.

Bachelor Of Science (Bs), Marketing And Management, 3.6

Activities and Societies: Presidential Honor Society, National Society of Collegiate Scholars, Women Excelling in Business, American.

Business Administration-Marketing And Management, 3.9

Spent four months studying in Spain where I was able to visit several global companies and meet with executives. Through this experience.

Advanced Regents Diploma

Activities and Societies: Orchestra, Pep club, Service club, Health clubAttended the number one high school throughout Western New York.