•Responsible for strategy development and implementation for all owned media channels.•Serves as account lead across multiple agency accounts. •Determines overall client budgets across all media channels for optimal return and performance. •Serves as media lead in new client evaluations, presentation crafting, and pitching.•Develops and improves agency offerings through experience, education, and testing.•Staffs accounts based on client needs and identifies key partners for program success. •Serves as analytics and reporting implementation lead across all accounts.•Responsible for business forecasting across all marketing channels.•Responsible for selecting and managing agency partners and vendors.

•Responsible for long-term digital strategy development and implementation. •Defines SEO and owned media program offering, including pricing structures. •Defines competitive landscapes and communicates opportunities to both clients and agency employees.•Keeps clients and agency members up to date on industry trends and potential performance implications. •Serves as media lead in new client evaluations, presentation crafting, and pitching. This includes expanding current client relationships. •Develops and improves agency offerings through experience, education, and testing. •Manages and trains media team ensuring employee growth, productivity, and tactical execution across accounts. •Staffs accounts based on client needs while considering media team members strengths/weaknesses. •Responsible for media team role development and training.

Design and Implement Digital Marketing Strategies For All Clients and Agency including SEO, Social Media, PPC, and Display AdvertisementsSEO and Social Media• SEO work including website analysis, keyword research, and necessary HTML editing• PPC strategy development and budgeting including Google AdWords, LinkedIn DirectAds and Facebook Ads• Responsible for generating client reports including web analytics, PPC data and keyword performance • SEO copywriting for blogs and other forms of social mediaCopywrite & Message Design • Website Copy • Press release• E-Blasts• Social Media Releases• Blogs

• Research of tactics for the multifamily housing market• Developed and implemented marketing and public relations strategies for different apartment communities• Generated programs with other interns in order to drive brand awareness • Participated in brainstorming meetings with company owners and partners

• Design and implement student-oriented marketing plans • Help organize on-campus events • Collaborate with co-workers and individuals outside of department on marketing and advertising strategies • Manage and answer requests from other campus departments in regards to events and promotions • Perform general office work