Jorell Legaspi Email & Phone Number

Metro Manila, Philippines

Manila, National Capital Region, Philippines

The National Museum of the Philippines is the primary government agency responsible for the management and development of museums and collections of national scope or significance. It functions as an educational, cultural, and scientific institution through operations, projects, and programs.

Metro Manila, Philippines

- Authored the syllabi for and taught Art and Design Track courses offered in SoFA Design Institute's senior high school programme: Leadership in the Arts; Exhibition Production; Empowerment Technologies- Mentored the institution's graduating senior high school class in their final semester, guiding them through the conceptualisation, planning, and production of their culminating student art exhibition.

Metro Manila, Philippines

- Advised the Taguig City government’s branding initiatives to enhance tourism and investment, leading to the development of the 'Think Big Taguig' brand vision, mission and strategic objectives, as well as the rebranding of its print and digital platforms.- Established and directed editorial and design processes of the city’s new quarterly magazine, highlighting community news and stories that inspire.- Managed the conceptualisation, research, design and publication of 'Taguig: Our Probinsyudad', a retrospective on the progressive city’s legacy. Data collection was done in collaboration with the 'Think Big Taguig' team and the Taguig Heritage Society in gathering oral histories - personal memories and interpretations of residents - of life in the city. - Played a pivotal role in developing the strategic outlook and workflows of a young team of storytellers through creative mentorship and coaching.

Metro Manila, Philippines

Book Design Projects:- Forever is Now [Art d'Égypte, 2021]- Reimagined Narratives [Art d'Égypte, 2019]- Nothing Vanishes, Everything Transforms [Art d'Égypte, 2018]- Eternal Light: Something Old, Something New [Art d'Égypte, 2017]

Saudi Arabia

- Conceptualised museum programmes that encourage community participation, nurture relationships, and build new and diverse audiences.- Worked collaboratively with a team of Creative and Cultural Industries experts, curators, researchers, and events managers on evaluating the timeliness, relevance, and feasibility of all concept proposals.

Metro Manila, Philippines

- Courses taught: Financial Management in Arts Organisations; Publicity and Public Relations; Creative Arts Marketing- Authored the new course syllabus for Marketing and Public Relations for Artistic and Cultural Industries, focusing on strategic planning and creative content production in the context of audience-centric communications practices.

San Francisco, California, United States Of America

- Assisted in developing SFMOMA’s inaugural Public Knowledge programs which combined museum education and curatorial practices.- Consulted in developing the framework for a communication strategy to promote programs to targeted community segments.- Engaged with frontline staff, museum tour guides, and conducted visitor surveys to help enhance public programs.- Facilitated the planning, design, and production of communication materials for Public Knowledge exhibitions.- Produced stock images for publication and archival purposes.

Doha, Qatar

- Managed the standardisation of best and ‘next’ practices within a newly formedcentral publications department, producing at least six major exhibition cataloguesannually and all printed collateral for two museums and three exhibition spaces.- Facilitated supplier contract management and negotiations in compliance with government procurement, tender and bidding policies and procedures.- Steered effective editorial-design workflows, often involving multilingual internal and external collaborators such as authors, artists, curators, editors, designers, publishers, print technicians and government officials.- Trained and nurtured the skills of junior staff and other team members.

Doha, Qatar

- Established MIA’s Publications Committee and developed its publications policy and procedures. Also headed the museum’s Interpretation Working Group to develop collection and content display strategies and enhance visitor experience.- Managed the planning and implementation of MIA’s publications programme, producing at least two major titles yearly and all print supplements for exhibitions.- Facilitated collaborative content production by providing creative direction and editorial guidance to curators, authors, editors, translators and designers.- Served as interim Head of Public Relations, responsible for liaising with Qatar Museums’ central Communications Department and PR agency to ensure compliance with the MIA’s positioning after its rebranding in 2013.Exhibition Projects:The Hunt: Princely Pursuits in Islamic Lands [2015]Marvellous Creatures: Animals in Islamic Art [2015]Qajar Women: Images of Women in 19th-Century Iran [2015]The Tiger's Dream: Tipu Sultan [2015]Building Our Collection [2014]Kings and Pawns: Board Games from India to Spain [2014]

Doha, Qatar

- Founding management team member during the inauguration and roll-out of Mathaf: Arab Museum of Modern Art, which opened in December 2010.- Served as guardian of the Mathaf brand, working with Wolff Olins in transforming concepts into action across all communication platforms [physical and digital], in addition to designing branded merchandise and developing an ’ideas welcome’ working environment and visitor experience.- Managed the Design and Multimedia sections of Mathaf’s Communications Department in delivering fun, dynamic, and creative content for advertising, PR, and social media [e.g. Mathaf Makani, Ask a Mathafi, Artist Encounters, Cai Guo-Qiang: Saraab video series]- Collaborated with various departments on the delivery of exhibitions and educational programs and was responsible for the design and production of interpretive resources and graphics, advertising and PR campaigns, merchandise, and publications.- Authored the museum’s photography and filming guidelines, facilitating year-round productions conducted within its premises.- Managed the museum’s iconography archives, and handling of media requests for images and film.Exhibition Projects:Adel Abdessemed: L’âge d’or [2013]Tea with Nefertiti [2012]Forever Now [2012]Cai Guo-Qiang: Saraab [2011]Swalif: Qatari Art Between Memory and Modernity [2011]Sajjil: A Century of Modern Art [2010]Interventions [2010]Told/Untold/Retold [2010]

Doha, Qatar

- Served as Art and Photography Director of the rebranding and expansion Qatar Happening magazine from an events brochure into a full-sized monthly publication.- Worked with the Editorial team in brainstorming and producing stories on life in Qatar through original editorial features and photography circulated on print and online.- Managed the company’s graphic design, branding and commercial photography services, generating revenues of up to 200,000 Euro annually.- Fostered relationships with PR partners in Qatar’s hospitality, retail, events, and tourism industries, as well as creative talents such as writers, fashion stylists, graphic designers, illustrators, etc.

Doha, Qatar

- In charge of photography to meet a wide range of design requirements.- Contributed creative concepts for communication collateral and below-the-line advertising.- Conceptualised and prepared mood boards for filming proposals.

Metro Manila, Philippines

- Secured Alliance Française’s position in the arts and culture community by improving press and media visibility through increased print, TV, and radio coverage of events organised by the centre.- Maintained relations with the centre’s VIPs, students, members, and patrons, keeping them up to date and engaged with its latest cultural activities and art exhibitions.- Responsible for all Alliance Française gallery affairs [art exhibitions, seminars, events] and securing close ties with artists and cultural institutions.- Managed the production of publicity collateral for activities.

Metro Manila, Philippines

- Contributed to experimental and captivating marketing approaches targeted towards an entertainment-savvy Filipino audience, maximising the commercial value of music and its potential imprint on pop culture.- Contributed largely to television, radio, and print advertising through concept development and copy/scriptwriting and production.- Maintained close ties with TV producers, radio stations, talent managers, and the local press.- Responsible for programming, logistics, and security for national and international promo tours, media appearances and press events.

Ma Museum And Gallery Practice, Museology/Museum Studies, Collections Management, Art Education, Audience Development

Ba Broadcast Communication, Cum Laude, Media, Mass Communications, Television, Radio, Production, Journalism, Communication Research, Film

Activities and Societies: Le Club Français