Jorge Andres Ramirez Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canadá

• Oversaw and supported acquisition and spend stimulation campaigns driving +60K new credit card clients and +$15MM in incremental spend.
• Developed top management reporting plan for KPIs such as Acquisition, Balances, and P&L, recommending data-driven opportunities for future campaigns and portfolio management
• Presented a digital advisor business case to enhance emotional connection and product bundle on current and potential customers to Digital, Technology and Product Sr Management

Lima, Perú

• Designed and managed the end-to-end omnichannel process and planning for company’s largest brand, achieving cohesiveness across multiple channels; conducted workshops and led 360° integrated marketing campaigns
• Led core products penetration and cross-sell strategies, achieving +15% sales increase YoY in retail and e-commerce channels
• Assigned as ‘Data Rockstar’ for the team; defining data sources, dashboards and reporting for area’s main KPIs and results, sharing best practices to peers and presenting learnings to brand’s director and executive.

Lima, Perú

Lima, Perú

• Innovated social media planning during Covid and “New normal” time, increasing IG followers by +28% YoY
• Increased the brand ad recall and the attribute rating “Quality” over the control group and Latam bench in Facebook-Instagram thanks to data-driven proposals and Meta workshops best practices implementation
• Conducted research and social listening on social media, generating insights for brand’s value proposition (product names, claims and new features)

Lima, Perú

• Led multifunctional team to launch 4 new Fragrances: created the product concept, defined main features to highlight and built commercial plan, achieving more than US$15M in first year sales as a Jr. Product Manager
• Managed the fragrance portfolio optimization strategy through the analysis of profitability, market share, sales, and the discontinuation process with a $3M impact

Lima, Perú

-Registered peruvian bicycle brand.-Led the commercial and marketing strategy through market places, direct sales and business partners.-More than 200 bikes sold in first year.

Founder of Bodega Gourmet - online B2C.

Provincia De Lima, Peru

• Designed the trade marketing strategy for non-core channels, piloting the shelves and merchandising plan, generating an increase of 10% vs the non piloted selling points

Lima

Lima

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: -President Latin American Business Club -VP Industry Engagement Business Design Club -Graduate Ambassador.

Licenciatura, Administración De Empresas

Ranked 15th over 291

Diplomatura, Marketing Digital, 1St Place

Nanodegree, Business Analytics