Jorge Garrido Email and Phone Number

The harvest, elaboration and marketing of wine from centenarian vineyards of an autochthonous grape variety named "Juan Garcia", planted in the year 1910, in the medieval village named Fermoselle and registered in the viticulture plot records of the province of Zamora, Spain. It is a unique grape variety, which survived the phylloxera plague sheltered in the terraces planted along the skirts of mountainous terrain alongside Arribes del Duero River Canyon. The GARRIDO family surname, through different branches of the family, has been immersed in the village of Fermoselle in the labor of viticulture as local market wine grape growers and wine makers for a time surpassing 375 years to this remote and ancient medieval village, located on the border between Spain and Portugal, situated in the province of Zamora in the region of Castile & León. This generational heritage is documented through the continuity of a long lineage of original birth certificates, found filed in the municipality archives of the village of Fermoselle, a locality dating more than 2,000 years in history, yet, miraculously preserved throughout the ages to present date. The GARRIDO family surname before some of its members immigrated to Cuba, in 1907, descends from Fermoselle dating back prior to the fifteenth century. One-hundred and twenty-one years after the birth of his Grandfather in Fermoselle, Jorge Garrido went back to "The Earth" (English), "El Terruño" (Spanish), "The Terroir" (French) that gave birth to the GARRIDO name in viticulture in Fermoselle, Spain. Jorge Garrido is guided by his passion and dream to the reclamation of his GARRIDO family surname´s long heritage in the labor of viticulture and to apply his marketing knowledge and business acumen to brand his family’s surname long-standing tradition in Fermoselle´s local viticulture with a new wine product entry into the world wine market.

Manage harvest of tinto centenarian vineyards of an autochthonous grape variety named "Juan Garcia", planted in the year 1910 and registered in the viticulture plot records of the province of Zamora, Spain. The grape variety is a unique pre-phylloxera variety, which survived the phylloxera plague sheltered in the terraces planted along the skirts of the mountainous terrain alongside the Arribes del Duero River Canyon (not to be confused with "Ribera del Duero"), the former is a beautiful national park surrounded by a string of vineyards planted along the water's edge of the gargantuan green canyon named ARRIBES del Duero. The Garrido family surname before its immigration to Cuba, in 1907, descends from the medieval township village of Fermoselle in Zamora Spain since 1567.

Management and development of wholly-owned personal diversified investments.

Marketing and Advertising proprietary firm providing full marketing and advertising services to United Healthcare Group and The San Juan Star Newspaper, Puerto Rico´s only English language and Pulitzer Prize winning newspaper. UNICOMM annualized capitalized billings $15.7 million and diversified investment holdings in proprietary vocational technical school with $4.5 million in annual revenues.

An innovative concept in childcare/preschool operations targeted to children of ages 0-5 years old.Company created after unexpected motor vehicle accidental death of younger brother named Mauricio Garrido MD, at 23 years age, whom a short time prior had been named "Resident of the Year", at Helene Fuld Medical Center, in Trenton, New Jersey, also, the sudden death of best friend and professional colleague Brinio Rafael Díaz of the BD Group who was former top policy advisor to the 46th President of Dominican Republic Antonio Guzman, in addition shortly therafter, the sudden death of Frank Mingo, business partner (Mingo-Jones-Garrido), and the unexpected parental custody granted of daughter of nine years of age. All such events occurring within a 7 month period, compelled to take personal sabbatical and the founding of pre-school facility company. Thereafter, it would become model to the day-care centers industry. Parent company won the contract for pre-school services at the NASA Center in Florida, which thererafter was acquired by a national corporate organization, owner of other schools throughout the United States.

Founded company together with Frank Mingo (former McCann Erickson Advertising´s Management Director in charge of the national product introduction of LITE Beer by Philip Morris Co.) and Caroline Jones (first black woman to become Senior Creative Director at J. Walter Thompson worldwide advertising). Mingo-Jones-Garrido was the first Black/Latino owned, national Hispanic Advertising full service firm, a division of Mingo-Jones Advertising, the latter which provided full advertising services to the African-American consumer market segment. Firm grew to bill $100 million annually (2000) to African American market segment and $16 million to Latino market segment. Clients included: Miler Brewing Co., Goodyear, Joseph Segrams Distillers, Kentucky Fried Chicken a division of PepsiCo, ANACIN and ANACIN-3 of Whitehall Laboratories; a division of WYETH laboratoriess (American Home products then), Lipton, Arrid Antiperspirant, Centrust Bank, El Dorado Furniture, Palmetto Medical Services, RC Cola, Woolworth, Walgreen´s, Social Security Service, Disney World´s; Magic Kingdom and Epcot, Rainbow Shops, Jesse Jackson Presidential Campaign, 1986.

Took leave of absence of one year from Mingo-Jones-Garrido Advertising to support family member, whom had recently founded Monteruz Trading Trust in its sales of export lines of products to the Dominican Republic, a country very familiar with having grown-up during part of adolescence in Dominican Republic and having worked for CPC licensee, as Country Marketing Manager (January 1975-February 1976); while supervising channels of distribution and trade as liaison with CPC Regional headquarters located in San Juan, Puerto Rico. Monteruz Trading Trust´s largest competitor "Garren International Enterprises" went out of business sometime after Monteruz Trading Trust started its operations as it reduced the competition´s market share below its operational viability. In 1984, returned from leave of absence back to Mingo-Jones- Garrido Advertising, Inc. to continue the formation of its division Mingo-Jones-Garrido and the expansion growth of that company.

Then, the 5th largest advertising firm in United States. Responsibilities included the planning, development and execution of all functions related to the client services for "Colgate Palmolive Brands" and "Standard Brands" (later "RJR/Standard Brands/Nabisco"). Provided full advertising services to consumer packaged goods brands assigned for COLGATE PALMOLIVE BRANDS: "Colgate Dental Cream", "Palmolive Soap Brand", "Palmolive Dish Washing Liquid". Total advertising and promotion budget of $14 million dollars annually. New Product introduced: Colgate Dental Cream´s "Winter Fresh Gel" line extension; the first line extension in Colgate Palmolive´s history. Brands assigned for Standard Brands: "Royal Gelatin Brand". New product introduced: "Royal Gelatin Flan". Total advertising and promotion budget: $8 million dollars annually. Selected to the position and hired by John Miller Executive President, General Manager and David Newman, Executive Vice-President General Manager of SAMS a division of D'Arcy, MacManus & Masius.

Then, the 35th largest advertising firm in U.S.----Senior Account Executive assigned to Schering Plough brands: Coppertone sun tanning products, Correctol laxative brands, Feen-a-Mint Laxative brands and Duration Nasal Spray brands. Planned, directed and coordinated full advertising services provided to client Schering Plough, inclusive of research, creative strategy development and execution through final production of advertising services for all media; Television, Radio, Print and Outdoor media. Annual advertising promotion and prodution budget; $33 million annually. New product introduced on a national basis: "For Faces Only" by Coppertone. Selected to the position and hired by Kyle Felt, Vice President, Group Management Director on Schering/Plough brands and Wilder Baker, Executive Vice President, Group Management Director of Eco-Laboratories Brands.

At Boyle Midway Division of AHP (American Home Pruducts); planned, directed, executed all functions necessary for planning and draft of annual marketing plans of leading nationally advertised packaged goods brand "Black Flag Insecticides". Brand assigment inclusive of P& L responsibility for thirty-four product line extensions of brand, distributed under the same umbrella brand name. Total annual advertising and promotion budget $12 million. Responsible for directing brand´s new product development, new product introduction. New product introduced: "Black Flag Twin Fogger". First year´s new product brand introduction budget $1.8 million, exclusive of advertising/promotion. Later selected, assigned to parent corporation (by Jack Stafford, Chairman and Charles Hagan, Chief Corporate Counsel)---from its division (Boyle-Midway)---to resolve corporate sensitive issue related to nationally broadcasted TV program aired by CBS, accusing various U.S. based companies of contributing to promote malnutrition by their promotion of infant formulas, which after use by economically deprived poor mothers with newborn, in underdeveloped countries, such practice allegedly contributed to dry-up mothers´ breast milk, thus, preventing breast feeding---considered more favorable to newborns---thereafter, preventing mothers from further feeding babies because mothers´ lacked economic acumen to continue feeding newborn by infant baby formulas. Net result of personal intervention on this critical issue, directly with William Paley (CBS´s Chairman/Principal stockholder at that time) as broadcasted by accusation of CBS, thereafter stopped CBS from further broadcast of such story because findings proved to be false claims by CBS television and to be misleading. Saved corporation $40 million in litigation costs and goodwill corporate image. Selected to position by Tom Lewellyn Regional Manager. Bruce Trent Area Manager, promoted by John Boone Vice President of Marketing, John Horsman, President.

Directed the planning, development and marketing, inclusive of P&L (Profit & Loss) responsibility on assigned product brands. Liaison person with CPC International´s Caribbean Regional Offices in Puerto Rico, responsible for the preparation, coordination and planning of annual marketing plans and presentation to management for approval. Assigned brands, Knorr Soups, Hellman´s Matonaise, Skippy Peanut Butter. Selected to position, hired by Enrique Armenteros Rius, President.