- Developed advertising strategies and plans for Digital Media, Out-of-home, TV, and radio campaigns.- Developed and directed commercial content for Stella Rosa Wines and the rest of Riboli Family Wines’ portfolio- Conducted market research to learn more about our audience demographics and competitors to help create defined targeting for our advertising campaigns.- Work with 3rd party vendors on developing and executing national media campaigns. - Responsible for managing and overseeing National Digital Media campaigns across multiple digital media tactics such as Retail Media, Programmatic, Paid Search, Paid Social, OTT/CTV- Responsible for pulling the focus markets for national brand campaigns by running distribution and sales reports through programs such as VIP and Nielsen- Work with the brand teams in strategizing and building national brand campaigns for Stella Rosa Wines

I acted as the digital marketing manager for several clients that are on one or more products with the company. I am responsible for coordinating creative as well as making recommendations to the client based on their campaign performance. On a daily basis, I am analyzing campaign performance, communicating campaign results to the client, as well as working with our internal marketing teams to achieve the client's goals. Throughout my role, I have managed Social, SEM, SEO, and email campaigns.As an account coordinator, I have been responsible for coordinating campaigns and projects across a team of 60+ people. Alongside this main aspect, I have done the following: - Communicating and working alongside OEMs to launch manufacturing-specific advertisements across 30+ clients - Coordinate ad creative and send out reports for national campaigns - Create mid-month and end-of-month reports for 50+ clients - Created marketing plans with client-specific strategies for their specific markets- Coordinated with the Performance Managers in client meetings as well as assisting them in presenting the information to the client’s

As a digital planner, I managed clients' social media accounts, which involved me checking their messages and comments daily. I also posted and created content as well as boosted advertisements for each of my clients. By also being an ORM specialist, I replied to every review on the review websites such as Google My Business and Yelp.