Uniting human talent across multiple external agencies to create a seamless, unified omnichannel team spanning Digital, Content, PR, CRM, Media and ATL. Fostering human collaboration, leadership coaching, and omnichannel comms planning.

My goal was the repositioning and digital adoption of Cicatricure skin care products. Leveraging the TikTok boom of anti-age dermocosmetics. And Gen Z understanding and digital migration of Asepxia skin care brand.

After a 50 years relationship with Ogilvy agency, I was the first Dentsu hiring winning trust with the global Amex and Dentsu teams. Funnel and Digital Acquisition B2B Strategies for financial products. Affluent target profiling specialist. Centurion segment service experience design. Brand guidelines keeper. Understanding the meaning of luxury for Gen Z.

AT&T country lead strategist. My primary goal was to make the brand the lighthouse that guide a chaotic business environment after the acquisition of Iusacell and Nextel mexican former brands. I was the USA team voice within the marketing local teams. 9 out of 10 consumers misbelieve that AT&T’s ads were from Telcel, after building ownable creative platforms we reverse this believe to 9 out of 10 correctly identified AT&T ads.

Digital Journey and Target Design for Royal Caribbean. Leader of brand identity merge of Banorte and IXE banks.Creative strategy for Victoria beer brand for AB InBev Grupo Modelo.

Global Segmentation and Digital Strategy for P&G Latam: Crest, Oral B, Herbal Essences, Head&Shoulders, Olay.

Data analyst.