Brand creation and development expert. Passionate about technological innovation.More than two decades leading branding projects. My focus is on the creation and development of brands through communication strategies that combine creativity and technology, highlighting the incorporation of generative artificial intelligence to offer innovative and tailor-made solutions.I currently work as Creative Director at ImagoBrand, helping our clients to strengthen and develop their brands. Founding ImagoBrand and working as Creative Director at McCann have allowed me to specialise in brand positioning strategies. My passion for technological innovation and AI motivates me to constantly explore new horizons, always seeking to exceed the expectations of our clients and the market.