Planning and Execution of Marketing Strategies through marketing automation softwares as Hubspot and Marketo

I take part in the design of marketing strategies and I am responsible for their implementation.•Brand Manager: Brand image, brand positioning and brand reputation.•Digital Marketing: Lead generation, email marketing campaigns, content marketing, web analysis and measurings (forms, user experience, landings, A/B tests). SEO and SEM optimization.•Measuring, attribution and reporting for knowing what works and act in consequence with the next budget.I take part in rolling out: •Partnerships and aliances with other companies•Corporate Events Organization: kick off, exhibitions, congress, team building activities

•Email marketing campaigns.•Web analysis and measurings (forms, user experience, landings, A/B tests). SEO and SEM optimization. Usually working with Goolgle Analytics, Tag Manager or Wordpress.•Content Marketing: Articles, ebooks, videos and webinars.

On the one hand Social Media Management (Facebook, Twitter, Linkedin and Youtube) in order to establish a long-term relationship between company and user. Specific campaigns planification and issues solving. On the other hand Trade Marketing support in promotional campaigns and in organizing company’s events. Occasionally i worked as the brand contact in partnerships

My task was to handle all website advertisement stock of the group (www.autobild.es, www.hobbyconsolas.com and www.computerhoy.com sites). Through the tool Smartadserver I managed CPM, CPL and CPA display campaigns of our clients, affiliate networks, google or real time programmatic ads. I used to be in touch with customers supporting them and with suppliers solving ad-tools issues.

3 months intership: I used to do commercial routes, take purchase orders and negotiate agreements with clients looking for acounts growth. Furthermore management of products and materials in local festivals.

During the internship months I started to: manage and handle El Mundo newspaper advertising, design and control the performance of advertising inserts in every magazine publishing group in its different formats; store and manage the newspaper promotions.

In the internship I was in charge of: search, selection and analysis of market information on several economic sectors, in order to prepare reports of Competitive Intelligence; and automation in data download to design dashboards environment, totally updated.