Jorge Rivero Email & Phone Number

Bethesda, Md

Continue driving global expansion of the OEM incentives program, managing multilingual operations for over 2,000 partners worldwide. Leveraged advanced analytics and custom KPIs to optimize partner performance, resulting in 7% increase in OEM market share.Provide support for a Fortune 500 health insurance company by optimizing multi-channel marketing campaigns, improving campaign effectiveness through SFMC execution in an agile POD environment.Accomplishments include:• Lead global data operations and marketing analytics for a Fortune 50 technology manufacturer, managing CRM programs and partner incentives across North America, LATAM, EMEA, and APJ.• Oversee the integration of multilingual support, ensuring seamless communication and data consistency for over 2,000 channel partners worldwide.• Direct cross-functional teams of specialists in data collection, KPI measurement, and advanced analytics modeling to enhance decision-making and improve program performance.• Manage global marketing campaigns, aligning commercial and retail strategies to drive growth in partner engagement and sales of OEM products across key regions.• Oversee the deployment of custom reports and dashboards, enabling key decision-makers to monitor market share and optimize channel partner incentives based on real-time data insights.• Foster collaboration across internal and external stakeholders, including data sources, technology vendors, and third-party agencies, to streamline operations and enhance global program efficiency.• Provide marketing measurement support for a Fortune 500 for-profit health insurance company, leading multi-platform martech data sourcing, facilitating campaign planning and measurement, and driving cross-functional collaboration within an Agile POD team framework.

Bethesda, Md

Expanded the OEM incentives program globally, managing data for 2,000+ partners across North America, LATAM, EMEA, and APJ, while deploying multilingual support to ensure seamless execution and increased OEM market share worldwide.

Bethesda, Md

Directed data operations for an OEM-focused incentives program, managing data collection and rationalization of millions of products from 1,000+ partners across North America, increasing OEM market share by motivating partners to exceed target goals.

Bethesda, Md

Led CRM operations for both LATAM and key North American partners, including Office Depot and Staples, managing a team of analysts to process billion-record transactional data and develop KPIs to ensure a strong share of wallet for a Fortune 50 technology manufacturer in the office products sector.

Bethesda, Md

Managed data collection, processing, and marketing tactics for over 100 strategic channel partners in LATAM, driving CRM operations for a Fortune 50 technology manufacturer, and boosting printer and supplies sales across commercial and retail sectors.

Germantown, Md

• Led data operations and marketing analytics for top property & casualty insurance clients, managing direct mail and email marketing programs that leveraged credit and demographic data to optimize targeting and increase response rates.• Developed and implemented custom statistical analyses and reporting solutions that enhanced campaign efficiency, contributing to a 22% increase in customer engagement and nearly 8% improvement in ROI.• Built and maintained strategic relationships with third-party data vendors and creative agencies, ensuring seamless collaboration to deliver high-impact marketing programs.• Oversaw the analysis of large, billion-record datasets to inform data-driven marketing strategies, driving measurable results for key accounts.

Germantown, Md

• Supported marketing analytics and campaign management for property & casualty insurance clients, utilizing credit bureau and demographic datasets to inform targeted marketing strategies.• Contributed to the execution of multi-channel marketing campaigns by preparing and analyzing data for use in direct mail and email campaigns, ensuring optimal targeting and segmentation.• Worked with cross-functional teams to generate insights from data, enabling clients to refine their marketing tactics and improve customer acquisition efforts.

Columbia, Md

• Promoted to Partner, assuming leadership over the company’s strategic direction, proposal writing, and business development, securing new clients across public, private, and non-profit sectors.• Managed the software development division, overseeing a team of 12 engineers and developers to deliver solutions for disaster relief funding management, including fraud prevention and fund administration for Katrina disaster relief.• Spearheaded the creation of systems that prevented fraud, waste, and abuse, ensuring compliance with federal funding guidelines and enhancing the overall accountability of relief funds.• Shifted focus from hands-on technical work to solutions development, providing high-level guidance on how technology could be applied to solve complex business challenges.

Columbia, Md

• Managed full project lifecycle for software development projects, coordinating a team of developers and ensuring timely delivery of solutions that met client specifications.• Led technical discussions, translating business requirements into technical specifications and guiding the team in implementing solutions that solved critical business needs.• Developed and maintained strong relationships with clients, providing regular project updates and ensuring customer satisfaction through clear communication and project transparency.

Columbia, Md

• Developed and maintained custom software solutions using .Net and SQL for public and private sector clients, focusing on scalability and performance.• Collaborated with cross-functional teams to deliver full-cycle software development projects, improving system functionality and user experience.• Provided technical support and troubleshooting for deployed systems, ensuring high availability and reliability for critical applications.

Bachelor Of Science - Bs, Information Systems Management

Magna Cum Laude Graduate

Bachelor Of Science - Bs, Psychology

Activities and Societies: Psi Chi: National Honor Society in PsychologyMagna Cum Laude Graduate