Jorge Luis Rodriguez Mendoza Email & Phone Number

La Libertad Department, El Salvador

El Salvador

El Salvador

As a direct report of the CIO, I am responsible for B2C sales, redemptions, and airline/global partner relations, leading a team of 10 people (1x manager, 4x coordinator and 5x analysts). I am responsible for over $70M in gross billings and over $250M in reward costs. Additionally, I administrate a +$1.5M marketing budget annually.As a leader in our organization, I have been instrumental in managing partnerships with the Star Alliance, airline partners for frequent flyer programs… Show more As a direct report of the CIO, I am responsible for B2C sales, redemptions, and airline/global partner relations, leading a team of 10 people (1x manager, 4x coordinator and 5x analysts). I am responsible for over $70M in gross billings and over $250M in reward costs. Additionally, I administrate a +$1.5M marketing budget annually.As a leader in our organization, I have been instrumental in managing partnerships with the Star Alliance, airline partners for frequent flyer programs, Fintech/Insurtech companies, hotel multinational franchises, and marketing/e-commerce/revenue management providers. My role has not only involved establishing these partnerships but also nurturing them to ensure mutual growth and success.I am proud of our achievements, including introducing a new redemption model which increased the penetration of miles redeemed in Avianca by 5 times and increased the conversion rate by 45%. We've also successfully developed our subscription-based product (club lifemiles), which generates increased engagement and drives fast-growing gross billings; we achieved this by integrating it into our purchase flow and adding value with accelerated bank accruals, among other things. Additionally, we developed a pricing formula involving complex algorithms and an easy user interface to achieve +$25M per year through the 'Miles plus Money' product. Show less

El Salvador

As the person in charge of Member Direct Sales and Fees reporting to the Innovation Director, I led the e-commerce, marketing, and pricing strategy for B2C LifeMiles Sales, which drove nearly 30% of total revenue worldwide. I was responsible for a marketing budget of $1.2 million, most of which was spent on digital channels. During my time leading the team, our GBs grew from $40 million to $70 million in just four years.I have achieved several notable accomplishments, including the… Show more As the person in charge of Member Direct Sales and Fees reporting to the Innovation Director, I led the e-commerce, marketing, and pricing strategy for B2C LifeMiles Sales, which drove nearly 30% of total revenue worldwide. I was responsible for a marketing budget of $1.2 million, most of which was spent on digital channels. During my time leading the team, our GBs grew from $40 million to $70 million in just four years.I have achieved several notable accomplishments, including the successful implementation of five new products that led the industry in loyalty innovation: two subscription-based miles purchase options (Club Lifemiles and Lifemiles Turbo), an insurtech partnership that offers insurance sales into the purchase flow, single transaction miles multipliers, and email offers triggered by user behavior. Show less

El Salvador

I am in charge of the revenue management office for Avianca Ecuador ($ 50M annual sales).I am leading a team of 10 specialists. My main functions are maximizing the airline's revenue, designing the commercial strategy of pricing and capacity, forecasting demand, budgeting, and optimizing income contribution to Avianca Network. Main achievements:- Planning and leading BidPrice implementation for AeroGal that delivers +7% additional monthly sales for 4Q2016 - Reverse the… Show more I am in charge of the revenue management office for Avianca Ecuador ($ 50M annual sales).I am leading a team of 10 specialists. My main functions are maximizing the airline's revenue, designing the commercial strategy of pricing and capacity, forecasting demand, budgeting, and optimizing income contribution to Avianca Network. Main achievements:- Planning and leading BidPrice implementation for AeroGal that delivers +7% additional monthly sales for 4Q2016 - Reverse the negative budget trend of -9% YTD vs 2015, achieving in 4Q2016 + 3% vs. LY (Turnaround + 12%) and market share of 33% (Historical peak in last 5 years) due to implementation of market tactics oriented to optimize sales per channel and route Show less

El Salvador

A direct report of the VP of Business Units Ecuador, leader of the commercial strategy, content & distribution, and systems of Aerogal. Main achievements:- Participation in designing, leading, and implementing a new business strategy for AeroGal domestic flights that in 2015 represented $ 3.4M additional revenues (+8% vs. 2014) by increasing fares and preserving market leading position. It was necessary to redefine the offer based on advance purchase, fares differentiated by point… Show more A direct report of the VP of Business Units Ecuador, leader of the commercial strategy, content & distribution, and systems of Aerogal. Main achievements:- Participation in designing, leading, and implementing a new business strategy for AeroGal domestic flights that in 2015 represented $ 3.4M additional revenues (+8% vs. 2014) by increasing fares and preserving market leading position. It was necessary to redefine the offer based on advance purchase, fares differentiated by point of sale, and apply business rules used in low-cost airlines to achieve this.- Introduced a new method for calculating operational seats available and overbooking factors, which resulted in a significant increase in available seats valued at $1.2M for 2015 and an anticipated additional $1.5M for 2016. Show less

El Salvador

I played a key role in high-level projects relevant to the merger between AeroGal and Avianca Holdings S.A. As the project lead, I was responsible for successfully integrating AeroGal's IT infrastructure with Avianca Holdings S.A. (ETP), which was essential for the airline's full integration with Avianca. I also worked on other projects, such as fleet size optimization and brand integration.Furthermore, I collaborated in the follow-up and execution of AeroGal's cost reduction plan in… Show more I played a key role in high-level projects relevant to the merger between AeroGal and Avianca Holdings S.A. As the project lead, I was responsible for successfully integrating AeroGal's IT infrastructure with Avianca Holdings S.A. (ETP), which was essential for the airline's full integration with Avianca. I also worked on other projects, such as fleet size optimization and brand integration.Furthermore, I collaborated in the follow-up and execution of AeroGal's cost reduction plan in 2012. This plan, led by the airline's executive president, resulted in a reduction of over $10M in fixed and variable costs across the organization.Throughout these experiences, I developed skills in strategic planning, project management, and budgeting. Show less

El Salvador

A top performer with a proven track record of increasing revenues, improving profit contributions, designing pricing strategies, and budgeting. I am in charge of route profitability, designing and executing the pricing strategy, optimizing revenue management systems, monitoring competitiveness and revenue budget, intensive market analysis, data crunching, and designing demand/capacity models. Responsible for leading the revenue management strategy and implementation for AVIATECA… Show more A top performer with a proven track record of increasing revenues, improving profit contributions, designing pricing strategies, and budgeting. I am in charge of route profitability, designing and executing the pricing strategy, optimizing revenue management systems, monitoring competitiveness and revenue budget, intensive market analysis, data crunching, and designing demand/capacity models. Responsible for leading the revenue management strategy and implementation for AVIATECA in Guatemala in 2010 ($15M annual revenues) and international markets operated by AeroGal in 2011 ($30M annual revenues), which delivered +$6M in additional revenues. Planned and implemented fare segmentation for different time and sales channels that delivered 20% of additional annual revenues for international markets of AeroGal in 2011(+$ 5M var vs. budget ) AVIATECA's average fare increased by 5% in 2010 (+$0.6M var vs. budget), using Branded fare strategies (fare families). Show less

Executive Mba Candidate, Business Administration And Management, General, Mba

Bachelor Of Business And Economics, Business And Economics, Economics

Student, Bachillerato General