Jory Kates Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Challenges the business to drive for an innovative solution, think out of the box and ensure best in class solution designs- Leads all agile ceremonies, making sure that delivery remains viable while providing the best experience for our customers- Identifies market opportunities and builds product vision and business strategy- Gathers requirements, determine the design work, write and prioritize user-stories, and manages my team as a startup within a startup large corporation

Toronto, Canada Area

- Conducted strategic planning to prepare long-term product roadmaps; proactively identified changes in the business and landscape- Planned the launch of new products and managed the end to end technical development - Forecasted product sales, revenue, and attrition based on historical data and anticipated business environment changes

Toronto, Canada Area

- Managed the online acquisition program for Rogers Bank, including designing and implementing campaigns via email, SMS, Facebook, Twitter, display, and SEM - Leveraged multiple reporting tools (Google Analytics, in-house analytics) to monitor effectiveness of marketing campaigns to ensure program success and ongoing improvement - Supported the launch of new products such as the Fido MasterCard through the introduction of new online acquisition strategies - Created interlock opportunities with Rogers Communications to develop integrated campaigns that allow Rogers Bank to target various segments and enhance product relevancy

Toronto, Canada Area

- Drove the implementation of a strong engagement with the Rogers Anyplace TV product including implementation of social features as well as blogging, newsletters, etc.- Collaborated and consulted with key internal stakeholders including Content, Segment Marketing, Programming, Business Development, Sales, Technology, and Product Development teams to increase awareness, membership and traffic to Rogers Anyplace TV and usage of Rogers On Demand- Optimized presence on social media platforms (Facebook, Twitter, etc) to drive traffic to site and further deepen social media connection- Leveraged key analytic systems (Omniture, Comscore) to evaluate performance of website traffic, to assist in the analysis of marketing and social media programs, to identify trends, and provide strategic recommendations for improvements- Owned the relationship between Rogers Anyplace TV and Search (SEO/SEM) agencies, making recommendations, ensuring our strategy is evolving as necessary, and providing reporting

- Actively partnered with both International and Local marketing teams to develop innovative strategic plans to drive Perceptions of Coverage both online and offline- Worked directly with Marketing agencies, Production Department, Compliance and Legal teams when executing marketing end to end marketing campaigns- Partnered with the Digital Capabilities & Engagement team in supporting and delivering marketing campaigns focused on driving digital engagement across a wide spectrum of metrics and channels- Drove continual improvements and innovation through post campaign analysis

- Gathered and analyzed relevant data such as product trends, profitability, customer research and competitive data- Managed a variety of marketing programs including direct mail, promotions, events and advertising- Managed relationships with partners, advertising agencies, production houses, etc- Recommended and implemented project plans based on research and business analysis- Assisted in annual business review and development of marketing plans- Assisted in the development and launch of new or enhanced products, services, or campaigns- Developed detailed reporting, analysis and recommendations for marketing campaigns- Managed marketing budgets specific to campaigns