Senior Associate, Organic Search
New York City Metropolitan Area
- Partnered with cross functional teams to increase organic search for Ecommerce Beauty/Skincare brands including L'Oréal, Maybelline, Garnier, Essie, Carol’s Daughter and Soft-Sheen Carson
- Identified small technical SEO errors and maintained/updated Google Analytics monthly reporting for clients.
- Implemented A/B testing and backlink analysis strategies to increase website visibility by 30%, doubling site visits and leads monthly.
- Optimized SEO metadata for clients at scale – drafted… Show more
- Optimized SEO metadata for clients at scale – drafted meta descriptions and compelling headline text, resulting in a 20% raise in overall clickthrough rate.
- Monitored Google Trends data to recognize patterns in seasonal demand, assisted with planning optimal timing for content launches, with a 50% increase in search query volume.