Search Engine Optimization Manager
Current•Collaborate with an in-house digital team to boost SEO visibility for a site running on Kibo Commerce CMS.•Streamlined content processes with the brand marketing team and copywriter to create SEO-optimized product pages increasing non-brand traffic +10% over four months (and counting).•Improve site experience by collaborating with developers to implement technical SEO recommendations.•Work alongside the Brand Marketing team to build EEAT on product-focused blog content via… Show more •Collaborate with an in-house digital team to boost SEO visibility for a site running on Kibo Commerce CMS.•Streamlined content processes with the brand marketing team and copywriter to create SEO-optimized product pages increasing non-brand traffic +10% over four months (and counting).•Improve site experience by collaborating with developers to implement technical SEO recommendations.•Work alongside the Brand Marketing team to build EEAT on product-focused blog content via high-volume keyword optimizations and medical citations.•Transform thin category landing pages with relevant high-search volume keywords, product images, and compelling CTAs, focusing on product guides and skin benefits to boost page ranking.•Develop link-building strategy by collaborating with the PR team to secure high-quality backlinks from relevant beauty publications, boosting website authority and organic traffic. Show less