Head of Trade Marketing Iberia and integrating Iberia Leadership Team with responsibility to lead overall cluster Trade Marketing strategy.Representing Iberia Cluster in EMEA Sustainability Team leading POS stream and defining regional strategy and KPIs to promote more sustainable approach in point of sale execution.Leading cluster Company Cultural project, aimed to preserve the strong cultural values within an hybrid and cluster setting.Reporting directly to Iberia General Manager with overall Trade marketing investment and P&L responsibilities. Managing Iberia team of 9 Trade Marketing Managers.

Iberia Category Lead with responsibility to lead overall cluster strategy for Analgesics Category.Representing Iberia Cluster in Analgesics EMEA Brand Team ensuring consistency between global and local strategy and executions.Responsible for Non-Derm categories in PT including segments such as CCSF, Allergy, Gastro and Nutritionals.Reporting directly to Iberia Category Head with overall marketing and P&L responsibilities. Managing a team of 2 (BM and Mkt Specialist)

Short-term assignment in Sales reporting to Sales Manager with the responsibility to manage Export clients and a Mass Market Account (ECI). Support Sales team in developing business and opportunities across managed accounts and channels. Negotiation and definition of annual targets and activation plans.

Responsible for Non-Derm category including several key segments such as Analgesics, CCSF, Allergy, Gastro and Nutritionals in PT. Reporting directly to Commercial Lead with overall marketing and P&L responsibilities. Managing a team of 2 (BM and Mkt Specialist)Brand Cluster Lead Iberia for Analgesics (Aspirin) and Allergy (Claritin) categories with responsibility to manage Iberia cross-departamental Local Category Team.PT Digital Champion with the responsibility to represent PT in EMEA Digital team and to lead and implement local Digital Projects.

Brand Cluster Lead Iberia for Analgesics (Aspirin) and Allergy (Claritin) categories with responsibility to manage Iberia cross-departamental Local Category Team.Responsible for several brands activation in Portugal across different Consumer Health segments such as Analgesics (Aspirin), CCSF (Aspirin C, Aspirin Complex and Nasarox) and Allergy (Claritin).PT Digital and P&I Champion with responsibility to implement local Digital Projects and for overall Marketing investment tracking and reporting. Managing a team of 2 (BM and Mkt Specialist)

Managing several brands across different Consumer Health segments such as Analgesics (Aspirin), CCSF (Aspirin C and Nasarox), Allergy (Claritine) and Gastrointestinal (Rennie and Alka-Seltzer).Responsible for local Digital Projects implementation across division and for overall Marketing investment tracking and reporting. Trainee Mentorship with responsability to support and guide Consumer Health trainee development.

Market Manager of both company's Baby Foods Brands (BLÉDINA in PT and ALMIRÓN in SP);Responsible for Foods Segment Category, Brand Strategy & Architecture and Activation;Leading Company Innovation process identifying and developing new business opportunities;Reporting to Iberia Marketing Director, leading team of 2 BM’s.

Brand Management of the company Baby Food brand (BLÉDINA);Defining the portfolio and Strategy in the market;Elaboration and Implementation of the Marketing Plan and Marketing Mix;Identifying and Develop New Business Opportunities;Monitoring and analyzing sales;Media Plan Mix;Forecast Management togheter with Supply Chain;Events Sponsoring and Management.

Managing the Global Strategy of four of the company brands (Um Bongo, Compal Essencial,Compal da Horta e GUD).Global Brand Positioning and Vision;Brand Architecture;New Markets StrategyGlobal Marketing Mix and Comunication Guidelines;Product and Packaging Inovation;Conceptual Inovation;Global Web & Social Media Strategy;

Brand Management of the company still water brand (ÁGUA SERRA da ESTRELA).Definition of the Brand Strategy and Arquitechture.Elaboration and Implementation of the Marketing Plan and Marketing Mix.Conceptual Inovation.Monitoring and analyzing sales.Media Plan Mix.Stocks Management.Trade Marketing control.Events Sponsoring and Management.

Brand Management of the company beer brand (TAGUS).Marketing Plan and Marketing Mix.Monitoring and analyzing sales.Media Plan Mix.Stocks Management.Trade Marketing control.Events Sponsoring and Management.

Vertical integration in the company at different departments (Sales and Marketing).Sales at both In-Home and Out-of-home distribution channels.Marketing at Compal Brand.Biweekly presentations to Top Line managers from several departments.

Clients soliciting and management.Responsible for the solicited events.Search for new comunication and marketing strategies

Internship integrated in DegreeResponsible for the Consumer & Client satisfaction research.Creation of a new promotion strategy at Expos and Fairs.