Our main objective is to lead the global IT strategy (Digital, Retail, CRM, etc.), providing direction, challenge and ensuring coordination and best practices sharing within the regional teams, trying to help our business units going beyond their current needs, leveraging our digital platforms to promote company growth and our digital transformation. Some achievements:- Omnichannel strategy (Including D2C ecommerce).- CRM (B2C & B2B) and 360º Customer view (Salesforce).- Digital transformation on B2B processes and logistics operations.- Worldwide retail systems (POS: CEGID Y2)- Cloud migration.- Agile culture deployment (Product management approach)

Bringing to life digital dreams of the Iberian CIO and CMO, leading a new paradigm in IT/Business relationship. I also report to the EMEA Chief Digital Officer into this complex matrix organization (4 divisions and 32 brands), where I can take advantage of my passion for the technology applied to the business, delivering value in projects like:• Rollout of global several ecommerce solutions(Salesforce Commerce Cloud - Demandware), e-retailers & B2C & B2B tools.• Rollout of CRM group solution (Salesforce).• MarTech and Omnichannel solutions deployments.• Product Information and Digital Assets Management platform.• SPOC between business and IT for all digital topics.• Continuous CyberSecurity improvement.I manage all aspects into the digital domain, being the single point of contact between business(Supply, Fiscal, Legal, Finance, Marketing, Controlling, etc.) and IT areas (Business applications, Infrastructure, etc.), overviewing a broad range of technologies and vendors implied in business operations and strategy.I supervise a large group of digital managers, ensuring that the right decisions in terms of solutions, architecture, external providers and security are taken, in order to guarantee project success.Member of several committees: EMEA Digital IT, ecommerce, Hub integration, IT Iberia MANCOM.

► Last contract: Reporting to the corporate CIO, I work as contractor for an USA Company, one of the most recognized into frequency management industry. Among other tasks, I work preparing the foundation for the digital transformation that the company will face soon:- Implement the European data center startup under colocation and hybrid cloud schemes, looking for suppliers, professional services, contractors.As member of the Transformation Committee, I own the mission of changing the decision culture to a data-driven approach, so I lead, among other, the following projects:- Enhance the internal BI/Analytics and reporting tools for the clients and providers.- Big Data project on top on Cloudera CDH: We create a Data Lake which is being filled with the major part of operations information, SCADA data sent from factories, M2M data, etc. It allowed us to improve maintenance (7%) because we base it in equipment conditions instead of in fixed schedules. It minimized unplanned maintenance too.► Previous contract: CTO, Reporting to the CEO, leading a team of consulting project managers and business analysts, supervising the implementation at the highest level of agile (Scrum) projects in the Retail and other sectors:- Technical design of several omnichannel and online campaigns with high traffic, integrated with CRM systems. - Real Time early alerts and Social networks monitoring through sentiment analysis based on Big data (n-grams and Spark) and Apache Mahout recommendations pilot project based on Pearson co-occurrences on top of Cloudera CDH.- Integration of real time data from the web and mobile systems of our client into its ERP modules with more than 35 million operations by year.- Several ad-hoc developments integrated with ERP/ BI software. Operational/Strategic Balanced Scorecards guided by objectives.- Prototyping, Proof of concept, Presales tasks, Financial management and complex solutions design.

CIO in one of the biggest high-end fashion retail company in Spain ( Galicia - Ourense). Reporting to the CEO, and as part of Board of Directors, I am responsible for setting the strategic vision, financial planning, technical operations, direction and execution of strategic technology initiatives for the company as well as veil by the alignment between business and IT portfolio, through different countries and near 200 POS in the world (Europe/LATAM/Middle East), taking responsibility for:- Maintenance and evolution of standard business software : ERP, Business Intelligence(Analysis / Reporting), CRM, POS, PDM.- IT and Communications Infrastructure.- Negotiation (RFP, RFI) and suppliers monitoring (SLAs) / Outsourcing.- Work closely with other CXOs to review the KPIs, SLAs, service requests and incidents to act accordingly.- Organize human resources defining the roles and choosing the right people to perform the duties of each position.- Internet/Intranet/Extranet management. Annual Budgeting, technological surveillance, LOPD, R & D. IT master plan.Some successful projects:- Migration of global telecommunications company, adding VoIP and doubling the capacity of the previous network and reducing the costs.- IT infrastructure virtualization, dramatically increasing both system availability and applications service level and implementing disaster recovery and business continuity strategies.- Implementation mobile technologies in systems inventory management, picking and supply chain reducing errors by 10%.- Organize IT team practically from scratch.

Reporting to the E-commerce Director, in the "Innovation & Commercial Systems" dept., I was the technical leader for the E-commerce systems in the second largest airline in Spain. Management mainly the performance of the Web booking system, and following areas:- E-commerce Software Development(SiteCore).- Online IT and Communications infrastructure.- Decision and Business Intelligence Systems.- Cross-functional Team management.- Represent Spanair, each quarter in Frankfurt, into "Online systems evolution working committee" of the Star Alliance group of airlines.Some successful projects:- Technical design, from scratch, of the web booking system, overseeing the control and optimization of communication systems, as well as the proper functioning of software for security, performance and quality.- Redesign of the hosting environment to align all departments of the company, thus maintaining the consistency of IS and reducing costs, risks, start up times of projects and maintenance problems.- Implementation of the new BackOffice for the loyalty program(CRM) and other management information systems, ensuring proper integration with financial / accounting system (SAP).- SEO strategy design and execution.

Reporting to the IT Director and my mission was to design and defend proposals to clients and ensure the quality, viability and implementation of several projects:- Design of the architecture for mobile banking in Inversis Bank - Design of the mobile ticketing system in Entradas.com with integration into payment CECA subsystems.- Messaging systems integration with the BackOffice of Pans & Company, Doritos, Jameson, Carlsberg, Iberia, BMW, Michelin.- Research and develope for TeleMadrid and Telecinco of their "teletext to internet" systems.- Responsible for the support of the Open-source project WURFL by Aurentis, used by Telefónica I + D, Siemens, etc..- Implementation of e-learning system, based on Open-source Moodle, into the Galician Health Service (http://mestre.sergas.es)

One of the leading spanish Internet/E-commerce companies, with offices in 7 countries(Europe/LATAM). I was responsible of technical direction and project coordination for the different enterprises of the group, reporting to the CTO. - R&D - Mobile services(WAP, Imode, SMS, MMS, Location Based) - Internet development. - Internet GIS.