As the Director of Digital Audience Development and Marketing at Questex, I oversee a team of managers tasked with spearheading company-wide digital marketing initiatives aimed at audience growth and engagement. With over two decades of comprehensive experience in marketing, my focus has consistently been on leveraging cutting-edge marketing automation technologies. Holding a Marketo certification and boasting extensive proficiency in Omeda, I bring a wealth of expertise to the table. Additionally, I have garnered substantial experience in areas including email marketing, SEO/SEM, social marketing, and strategic/behavioral marketing.In my capacity, I am entrusted with formulating, presenting, and implementing strategies designed to drive digital audience growth and foster engagement, all while meticulously monitoring and reporting on the efficacy of our campaigns. Furthermore, I am deeply invested in nurturing the professional development of junior team members, offering comprehensive training on various marketing automation platforms, NPS survey tools, PPC, Google Analytics, and other essential tools. As a seasoned expert in these domains, I am committed to imparting updates, insights, and best practices to our system users, ensuring they are equipped to maximize their effectiveness.My professional track record speaks to my ability to conceive and execute successful marketing plans, adeptly motivate team members, and consistently deliver projects that surpass expectations within designated timelines. As a director, I am characterized by my creativity, reliability, and unwavering enthusiasm, constantly striving to drive initiatives forward and achieve tangible results.
Listed skills include Online Marketing, Social Media Marketing, Seo, Marketing, and 36 others.