Evangelize and democratize SEO and SEM across organizationsLead teams to future-proof client sitesLeading the way in utilizing Generative AI tools and applying them to marketing processes

Mentoring and helping those new to the world of Search Engine Optimization (SEO).

Leading one of the greatest SEO teams in the industry!

Leading the SEO team within our integrated search practice

Connecting brands to their audience through search strategies is my passion. At Profero, I evangelize SEO and continue to learn from my colleagues and clients. We have a challenger mentality and I have always rooted for the underdog! We develop amazing websites, great creative messages and help people find them through search.

Working with top brands like A&E, History Channel, Newsday, Biography Network and others I have empowered brands to be more visible, attract relevant traffic and to build brand awareness by:Creating and presenting actionable deliverables for on-page optimizationsCrafting content recommendations to aid news and other content sites to target long-tail keywordsMonitoring Google Webmaster Tools indexation metrics and crawl errorsDeveloping and maintaining strategies decks for a wide range of clients and subjectsGenerating monthly traffic and visibility reports with actionable insightsAnd have always been a leader in thought sharing and transfer of knowledge throughout the office and beyond by:Coordinating an internal training classroom programContributing, collaborating and editing thought leadership blog and newsletter posts

Created, produced actionable deliverables for on-page optimizationsCrafted content recommendations to aid news and other content sites to target long-tail keywordsMonitored Google Webmaster Tools indexation metrics and crawl errorsDeveloped and maintained strategies decks for a wide range of clients and subjectsGenerated monthly Web site traffic and visibility reportsCoordinated an internal training classroom programContributed, collaborated and editted thought leadership blog and newsletter posts

Along with the marketing team, I update all social media outlets, write blog posts for our website, and develop content for our monthly newsletter. Continually developing and implementing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) best-practices for in-house and client websites by testing and implementing keywords for CPC ad campaigns with Google Adwords and targeting keywords for organic SEO

Write website content for a wide range of products/brandsTarget SEO keywords for contentMeet and exceed client requests

Provide outstanding customer service and resolve customer issuesCoordinate scheduled use of televisions to assure timely broadcast of racesPrepare, audit, sign off and deliver daily bank deposits

Managed bookstore and café registers, bookselling and magazine returnAssisted customers with literature selections and contributed to meeting store sales goalsSupported store manager with opening and closing of store

Coordinated international shipment of chemicals between two countriesCalculated tonnage and ordering schedule of company products to ensure timely delivery to customersForecasted inventory needs based on previous annual sales to customers; Supervised ten full time employeesPicked, packed and loaded bi-weekly interstate shipment trucksOperated forklifts and performed warehousing consolidations

Supervised ten full time employeesPicked, packed and loaded bi-weekly interstate shipment trucksOperated forklifts and performed warehousing consolidations

Lead a team of fifteen warehouse employeesCoordinated work schedules of warehouse staff Oversaw truck offloading and merchandise storageMaintained organization of inventory throughout warehouse Responsible for store display set-up and plan-o-gram adherence