Josefa Paganuzzi Email & Phone Number

Greater New York City Area

Greater New York City Area

Guided and executed PR strategy for multiplatform entertainment and music brand. Garnered consistent consumer, digital, and trade press for television network, VOD content, and brand. Conceptualized stunt ideas and events to leverage marketing and brand objectives, including tie-ins with ongoing social networking strategies. Led pro-social initiatives for integration across various platforms.• Developed B2B trade strategy to increase industry presence of platforms, including executive profiles and story angles to highlight the company’s forward-thinking engineering and product development teams.• Cultivated and managed relationships with reporters, bloggers, managers, and industry influencers.

Developed and executed strategic B2B public relations programs, including message development and positioning, C-suite strategies, thought leadership, and speaking engagements. Led PR communications for a range of clients, including large media companies, global advertising agencies, independent companies, and digital and social marketing shops.• Acted as strategic leader to clients and led junior team members to high performance.• Directed business development for new clients.

Developed all internal and external communications for six successful radio stations in New York, including Z100, WLTW, Q104.3, Power 105.1, WKTU, and WALK 97.5. Drafted all press materials for new hires, programming, sales, and new media initiatives as well as internal emails. Supported the initiatives of program, sales, marketing, and promotion directors at each of the six stations to secure media coverage of events, on-air promotions, social media programs, and online activities. Liaised on behalf of sales team to aid ongoing efforts to secure and maintain direct clients. Pitched and fielded daily media calls with reporters at both local and national media outlets, including entertainment shows, tabloids, news, online publications, blogs, and trades. Forged strategic alliances with online bloggers to expand each respective station’s web presence.• Drove online traffic to station websites via national and local publicity campaigns.• Worked closely with market managers and program and marketing directors to handle crisis situations at each station.

Promoted through five levels of management in three years. Acted as account executive for wide range of clients, including Weight Watchers International, Hartz Mountain Industries, Sally Hansen, Planet Hollywood, and the New York City Marathon. Planned, executed, and managed media and staff for high-profile events, including Z100’s Jingle Ball, the New York City Revlon Run Walk, and the National Breast Cancer Coalition. Wrote and pitched stories for clients on an ongoing basis. Developed strong relationships with media outlets across the New York metropolitan area as well as top-tier reporters at women’s magazines, wire services, and electronic media. Advised clients on all media issues and crisis communications.