Josefa Paganuzzi Email & Phone Number

Greater New York City Area

Greater New York City Area

• Guided and executed PR strategy for multiplatform entertainment and music brand. Garnered consistent consumer, digital, and trade press for television network, VOD content, and brand. Conceptualized stunt ideas and.
• Developed B2B trade strategy to increase industry presence of platforms, including executive profiles and story angles to highlight the company’s forward-thinking engineering and product development teams.
• Cultivated and managed relationships with reporters, bloggers, managers, and industry influencers.

• Developed and executed strategic B2B public relations programs, including message development and positioning, C-suite strategies, thought leadership, and speaking engagements. Led PR communications for a range of.
• Acted as strategic leader to clients and led junior team members to high performance.
• Directed business development for new clients.

• Developed all internal and external communications for six successful radio stations in New York, including Z100, WLTW, Q104.3, Power 105.1, WKTU, and WALK 97.5. Drafted all press materials for new hires, programming.
• Drove online traffic to station websites via national and local publicity campaigns.
• Worked closely with market managers and program and marketing directors to handle crisis situations at each station.

Promoted through five levels of management in three years. Acted as account executive for wide range of clients, including Weight Watchers International, Hartz Mountain Industries, Sally Hansen, Planet Hollywood, and the New York City Marathon. Planned, executed, and managed media and staff for high-profile events, including Z100’s Jingle Ball, the New.