Advising executive leadership on strategic legal matters, providing insights crucial for informed decision-making.Formulating and refining comprehensive legal strategies, both internally and externally, to align with the corporation's overarching objectives.Oversight and direction of a dynamic team dedicated to facilitating wholesale and retail sales, encompassing critical areas such as government protocols and regulatory compliance.Spearheading negotiations and finalizing diverse business agreements vital for the seamless functioning of the organizationCollaborating cross-functionally with various departments to integrate legal considerations seamlessly into corporate initiatives and sales endeavors.Cultivating strong relationships with external legal counsel and regulatory authorities to navigate complex legal landscapes effectively.

• Manage and implement social programs in collaboration with government and private sector.• Lead and develop global research projects to support different national industries

• Defined, lead, and implemented strategy for the organization and individual business units within JCPenney by turning data and customer analysis into actionable insights to guide strategic direction and achieve financial objectives. • Worked in conjunction with business leaders and their teams to identify and analyze important strategic initiatives, develop actionable strategy, and help teams drive execution• Implemented company wide project management analytic tools to monitor and keep track of main transformation initiatives• Acted as main driving force behind critical strategic, operational and organizational initiatives• Applied a strong customer-focused, data driven approach to unlock new insights, drive innovation and create shareholder value

• Developed 360º marketing expansion plan to relaunch premium fragrance collection with expected sales growth of 270% and estimated profit increase of 490% within two years.• Worked with sales team to launch New York exclusive fragrance with expected sales of USD $1M per year• Coordinated promotional events to increase product awareness and increase monthly projected sales by 12%

• In charge of the Marketing Strategy for hatchbacks, sedans & sport cars of the company's portfolio for the Latin-American Region (27 Models in 37 countries). • Planning and execution of marketing plans with national distributors to achieve business plan objectives and increase sales objectives by territory• Creation of pricing & competitiveness proposals and commercial strategies to be executed by national dealers to launch products and improve their competitiveness during their life-cycle. • In charge of competitiveness, contract volume, pricing and profit control. • Vehicle specification development, launching coordination and advertising briefing.• Responsible for incentives management and strategies to improve volume and profitability of the vehicles in the portfolio in conjunction with the distribution network

• Effective management of diverse team to improve regional structure & meet monthly goals• Identify and plan volume, model & mix needs in 37 countries of Latin-America and ensure production for plants in Mexico, USA, India, UK, Thailand and Japan to cover demand • Forecast wholesale and retail sales by market to reach yearly business plan goals• Alignment of global Production Planning functions & Strategic production plan development • Negotiation with global plants to optimize global production capacity and identify the incremental allocation opportunities to increase sales

• Manage profit for small hatchback in plant portfolios of Thailand, Indonesia, Mexico & India• In charge of Business Plan negotiations with distributors and national sales companies globally to achieve sales corporate goals• Cross functional negotiations with Renault - Nissan Alliance key stakeholders to expand platform footprint and increase volume and profit• Maximize profit continuously by developing tasks to ensure product competitiveness, restraint of manufacturing cost/investment and reduction of expenses• Trace committed profit and proposal of vehicle lifecycle plan to improve program profitability through revenue and cost-oriented activities

• In charge of the first Commercial Van launch in North America• Introduced Commercial Van to Mexican market • Develop program milestones and obtain commitments with Global Headquarters to increase market presence and program profitability• Internal coordination and negotiation with cross-functional teams to secure regional profit and product presence (profit, share and brand image)

• Lobbying with key government players to introduce the Electric Vehicle under different governmental programs, including the first EV Taxi program in the world• Provided legal support to Nissan Latin America for Distribution Agreements, Supply Agreements and different legal structures to support the regional sales companies• Legal support to Nissan Financial entity by negotiating financial and credit contracts