Project managed financial projections, content review process, data infrastructure, and more for UMG & TikTok’s partnership, StemDrop. This included designing KPIs for data-driven content strategy, training label teams on content discovery, liaising data requirements between TikTok’s and UMG’s data & deal teams, and creating marketing & advertising strategies to increase creator participation.Lead department’s TikTok creator network campaign analysis, including determining marketing attribution, and commercial impact of departmentally-released commercial remixes.Created new UMG Global Data Priorities track selection process with Commercial Affairs team through a data model developed by monitoring trends of specific streaming consumption patterns, social activity, and global reach of a track’s metrics.

Informed DSP account strategies through analysis of respective partner platforms, products, marketing campaigns, and initiatives.Streamlined data access to department and labels. This entailed centralizing BI dashboards, vetting partner data, blending cross-partner data, developing project management systems, and increasing overall departmental data literacy.Lead US and UK commercial teams in building model-driven Apple Fitness+ and Peloton pitching process. This involved creating & testing data models, building an automated data infrastructure, and constructing a front-end for account directors to build their pitches from our model’s surfaced tracks.

Lead initiative to understand and leverage Spotify playlist SEO. Applied findings and created SEO playlist program leading to multiple top 5 user playlists on Spotify. Project included automating keyword research, strategic playlist creation, trend tracking, & automated playlist programming.Developed model for identifying various forms of track, playlist, and platform manipulation on Spotify & Apple Music and subsequent reporting to respective partners. Additionally, provided data-driven mitigation strategies used in UMG and DSP discussions.Hired & managed a network of over 10 contracted developers & designers for various marketing, analytics, and web development projects.Lead projects to expand data access, automate internal processes, build a custom playlist campaign CMS, and roll-out tools for playlist marketing and programming teams. Including, collaborating with international product and playlist programming teams to launch data-centric playlist programming tools.

Built automated Spotify playlist campaign reporting for company and clients.Handled YouTube and Spotify SEO for client music releases. Including finding low-competition/high- engagement keywords, playlist title & description optimization, and effective video tagging.Designed, project managed, and implemented custom fan-voting web-app for major syndicated radio award show with a team of developers, including model to remove voter fraud.Responsibilities also included SEO strategy, designing web-apps, coordinating digital asset delivery, company-wide technical operations, project management, graphic design, marketing strategy, digital advertising, email campaigns, and YouTube monetization & channel management.

Coordinated digital marketing asset delivery for label releases, music video releases, social media campaigns, advertising campaigns, and email campaigns. Including YouTube channel management and SEO.Designed the CMS and distribution pipeline for all label releases to end users. Additionally, managed delivery of catalog and appropriate metadata to 3rd party monetization partners.