Joseph Atkinson Email & Phone Number

Hampton, Virginia, United States

Connecting the public and other key stakeholders with stories of NASA Langley's critical contributions to to the Agency's space technology and exploration efforts, including Artemis, in-space assembly, and entry, descent and landing.

• Planned a well-attended 2019 media and public outreach event (in coordination with colleagues from AFRC, GSFC, NOAA, the Salina Airport Authority and the Kansas Natural Resources Conservation Service) in Salina, Kansas, for the second leg of the joint NASA/NOAA FIREX-AQ airborne science mission• Attracted broad national and international media coverage via direct pitching for a joint NASA/NOAA study in 2021 that found Earth’s energy imbalance had doubled in the period from 2005-2019• Acted as NASA's only onsite public affairs specialist (and coordinated with both NASA and National Park Service colleagues) for a 2018 solar eclipse event at Homestead National Monument in Beatrice, Nebraska, that drew more than 15,000 attendees and required the coordination of a slew of NASA SME interviews with print, TV and radio outlets from across the region• Organized a NASA HQ media teleconference on TEMPO and the air quality virtual satellite constellation with international partners and participants from the U.S., South Korea and the Netherlands• Collaborated with AFRC colleague Elena Johnson on media events and coverage for the DCOTSS airborne science campaign, which was based out of Salina, Kansas• Developed, scripted, partially shot and hosted a vlog-style video about sea level rise and NASA infrastructure that was a part of a broader Earth comms campaign looking at sea level rise; this video spent considerable time in regular rotation on NASA TV• Provided news and Earth Expeditions field coverage of major NASA airborne science campaigns, including ACT-America, FIREX-AQ, ACTIVATE and DCOTSS• Supported the launches of SAGE III on CRS-10 at Kennedy Space Center and CERES on JPSS-1 at Vandenberg Space Force Base, both in 2017

• Identified, covered and wrote news and feature stories for external publication on NASA Langley’s website and other NASA.gov web portals, and for internal publication on News@LaRC (formerly the Researcher News)• Made difficult-to-grasp scientific concepts accessible to the average reader• Coordinated photo, video, graphic and audio elements for use with online story packages• Posted stories, visuals and teaser content to NASA Langley website, News@LaRC and @LaRC• Collected monthly page view metrics for stories posted to the NASA Langley website• Compiled monthly media report metrics for stories generated at NASA Langley that find additional life through other online publications• Edited news and feature articles for grammar, clarity and adherence to AP and NASA style guidelines

• Conducted interviews in person, by phone and by e-mail with Patient Ambassadors to craft first-person stories for submission to pharmaceutical clients’ legal and regulatory review committees• Wove brand strategies, marketing goals, and US Food and Drug Administration legal and regulatory requirements seamlessly into Ambassadors’ stories• Developed scripts for national webcasts and patient outreach programs• Developed copy for flyers, print ads, direct mailers and other assigned marketing materials• Led a writing committee that met biweekly with the goal of developing and refining writers’ best practices• Drafted and prepared materials for Patient Ambassador training sessions• Represented Snow at Patient Ambassador training sessions and meetings

Regularly posted breaking news - and stories set to appear in the next day's paper - to dailypress.comFleshed out online story packages with related content, including archived stories, PDFs of pertinent documents, photo galleries, videos, links, etc.Expanded the Daily Press brand online through postings on the DP's various Facebook and Twitter social networking accountsUpdated the Entertainment portion of Daily Press Web siteCoordinated the production of the Sunday Good Life section with reporters, copy editors and page designersTrained coworkers to use Assembler, the Tribune company's Web content management systemCopy Editor/Page Designer, Features (2006-2009)Edited stories for grammar, clarity, length and adherence to AP StyleWrote award-winning headlines (see awards section)Wrote a story about the Bacon Explosion that was posted to the MCT wire and published online by, amongst others, the Pittsburgh Tribune-Review and Catholic OnlineDesigned pages using Quark and Layout ChampProduced Ticket Weekend Planner e-newsletterSelected and budgeted wire stories for publicationManaged changes in the weekly TV guide, daily TV grids and comicsUtility Journalist, Features (2004-2006)Wrote Features stories about everything from what it's like to spend an evening in the Chester the Crab costume to a front-page piece about a Phish performance at the Hampton ColiseumPosted Features stories, photos and audio clips to dailypress.comDesigned the inside of the 2005-2006 Taste of Tidewater dining guideHelped conceive and plan Flip, the Daily Press' young readers' section; wrote and co-produced jingle (mp3 available upon request)Recorded and edited audio reviews of new recordsFilmed video profiles of Features department reporters, copy editors and editors, and posted them to dailypress.com

Compiled local entertainment listings into Tribune's Jackhammer events databaseCo-conceived Utility Journalist position, a hybrid newsroom job that combined reporting, copy editing, photo and multimedia dutiesProduced pristine events calendarsKey contributor to four-day-a-week Pop Culture 101 featureWrote best bets and, when my editor was feeling generous, stories