Leading the GM global long-term forecasting practiceResponsible for sales volume and share projections associated with the GM 10-year business plan and future product planning, as well as thought leadership and continuous improvement

Lead the development of global long-term demand forecasting methodologies, tools, and processes.

Lead Cadillac global forecasting and analyticsAccountable for providing accurate business insights that are formed from statistical modeling methods, qualitative analysis, and professional judgmentResponsible for macroeconomic analysis, competitive intelligence, and volume forecasts for luxury market size, segment mix, model, and powertrain in all global marketsOverseeing the development of global forecasts in support of the Cadillac 10-Year Business Plan and program… Show more Lead Cadillac global forecasting and analyticsAccountable for providing accurate business insights that are formed from statistical modeling methods, qualitative analysis, and professional judgmentResponsible for macroeconomic analysis, competitive intelligence, and volume forecasts for luxury market size, segment mix, model, and powertrain in all global marketsOverseeing the development of global forecasts in support of the Cadillac 10-Year Business Plan and program volume reviewsProviding insights as an input to global strategy, planning, and operationsWorking closely with the Cadillac executive team Cross-functional collaboration with Cadillac Sales Operations, Finance, Product, Program Management, Product Planning, Marketing, and Communications Show less

Performed business planning analytics to support Cadillac strategic and tactical decision makingSales, production, inventory, and incentives planningExamined luxury segment trends and demand fundamentalsMeasured sales elasticity and incentive effectivenessStudied competitor sales schemes and identified tactical patternsMonitored competitor product actions and revealed threats and opportunitiesFurnished actionable insights to Cadillac… Show more Performed business planning analytics to support Cadillac strategic and tactical decision makingSales, production, inventory, and incentives planningExamined luxury segment trends and demand fundamentalsMeasured sales elasticity and incentive effectivenessStudied competitor sales schemes and identified tactical patternsMonitored competitor product actions and revealed threats and opportunitiesFurnished actionable insights to Cadillac leadershipCreated new tools that deepened the analytical capacity of Cadillac Retail Planning Performed dealer consensus analysisWorked closely with Cadillac Vice Presidents and the CFOCross-functional collaboration with Cadillac Sales Operations, Finance, Marketing, Communications, and Order FulfillmentEarned a teamGM Recognition Award in 2014 Show less

Luxury market expert in GM’s North American Market Analysis (NAMA) groupSupported Cadillac sales and marketing leadership with luxury market forecasts and insights Identified and interpreted trends in macroeconomics, segments, demographics, psychographics, conquest/loyalty, marketing tactics, brand strategies, and competitor future product plansCreated and managed a multi regression model that produced highly accurate luxury demand forecastsCreated and managed… Show more Luxury market expert in GM’s North American Market Analysis (NAMA) groupSupported Cadillac sales and marketing leadership with luxury market forecasts and insights Identified and interpreted trends in macroeconomics, segments, demographics, psychographics, conquest/loyalty, marketing tactics, brand strategies, and competitor future product plansCreated and managed a multi regression model that produced highly accurate luxury demand forecastsCreated and managed NAMA’s Product Launch Activity Network (PLAN), a competitor intelligence tracking tool Created and managed NAMA’s Industry & Competitor Sales Review (ICSR), an in-depth monthly assessment of market conditions and sales trendsCreated and managed Cadillac Talking Points, an executive briefing that captures the story behind month-end sales results Created the Cadillac CPO sales forecasting modelEarned a teamGM Recognition Award in 2011 and 2012 Show less

Note: IHS acquired CSM Worldwide in 2010 to form IHS AutomotiveMember of the leadership team that developed CSM Worldwide into the world’s largest automotive intelligence companyHeld a variety of leadership positions including Head of North American Sales Forecast Service and Global Manager of Sales Forecast ServicesLed confident, proud regional and global teams that delivered world-class products and servicesDeveloped the company’s first North American sales… Show more Note: IHS acquired CSM Worldwide in 2010 to form IHS AutomotiveMember of the leadership team that developed CSM Worldwide into the world’s largest automotive intelligence companyHeld a variety of leadership positions including Head of North American Sales Forecast Service and Global Manager of Sales Forecast ServicesLed confident, proud regional and global teams that delivered world-class products and servicesDeveloped the company’s first North American sales forecast and directed all functions related to the serviceManaged an international team in the development of the company’s first global sales forecast servicePracticed both quantitative statistical modeling and qualitative analysisCo-authored the company’s short-term and long-term global sales forecasting methodologiesInvited to speaking engagements and roundtables in North Amercia, Europe, and AsiaInvited to advisory workshops by BMW, Mercedes-Benz, Toyota, Hyundai, and SubaruExtensive global network of industry contactsRecognized by clients, colleagues, and media as one of the industry’s leading analystsMost accurate forecaster in the Bloomberg monthly SAAR survey in 2009 and ranked 2nd in 2010Evaluated hundreds of new automobilesFrequently interviewed by news organizations such as CNBC, NPR, CNN Money, Wall Street Journal, Automotive News, Reuters, Bloomberg, and Associated Press Show less