Joe Richards Email & Phone Number

Philadelphia, Pa, Us

Buffalo Grove, Illinois, Us

Atlanta, Ga, Us

• Devised and implemented our go to market strategy for Cross Cox-Product solutions for our most strategic accounts. Focused on communicating client centered value proposition across all touchpoints. Significantly improved revenue and grew client satisfaction among most valuable accounts.

Atlanta, Ga, Us

• Created and launched the first ever client loyalty program (Cox Rewards) to promote cross-Cox products and solutions. Started with a small team of temps and part timers while growing to a full-time team of 8. Increased product penetration, revenue and loyalty.

Atlanta, Ga, Us

• Led, developed and coached a team of researchers to support marketing, business development, product, public/industry relations, strategy and the c-suite of companies.• Derived new organization structure based on internal needs, consisting of two centers of excellence/teams. The Client Service Team focused on building a trusted advisor relationship with internal clients to effectively make research-based recommendations and assist with implementation. The Research, Design & Management Team, concentrated on ensuring research was sound, leveraging most appropriate methodologies while gaining vendor efficiencies and consistency across project where applicable.

Atlanta, Ga, Us

• Established the Sourcing Program which is a consumer research program that helps clients identify which media is having the greatest impact on driving sales at the dealership. Program saved millions of dollars by stopping Autotrader cancelations and transformed to a consultative tool going beyond media informing clients who their true competitors are, and even leveraging product information to share with auto manufacturer clients. Interviewed over 75,000 consumers in a 2-year period. • Won the CEO Award.

Atlanta, Ga, Us

• Developed and implemented satisfaction tracking study companywide. Created regional and segment level dashboards for leadership and sales teams to access and act on. Frequently presented findings with actionable recommendations throughout all levels of the company. Was widely successful and ultimately used as part of sales teams' compensation. Conducted advanced analytics to determine drivers of loyalty and relationship to spend.

Dallas, Tx, Us

• Became an integrated part of marketing, advertising and research teams while understanding business issues and identifying research solutions. Presented actionable research results to diverse audiences while cost effectively managed vendor relationship (including others besides Kantar/Millward Brown).

London, Gb

• Managed and developed a team of researcher while overseeing numerous different clients across such as Autotrader.com, J&J Vision Care, Denny's, JWT, Lowe's and Coca-Cola Global.• Played a major role in expanding office revenue by gaining new clients and maintaining 100% of my renewable business due to high levels of client satisfaction. Member of management team responsible for strategic decision making and growing the Southeast business.

London , Co

• Managed the day-to-day responsibilities for multiple global accounts by developing questionnaires, mining data, designing code frames, and coordinating with internal data processing, coding, and programming departments to implement projects and meet deadlines.• Directed clients such as SAP, Resolve Carpet Cleaner, Datek.com -now TD Ameritrade, M&M Mars, Kraft Foods, Guinness (Diageo) - USA, Canada & Jamaica business.

Bachelor Of Business Administration, Marketing And Finance

Consulting Certificate, Business Administration And Management, General