Joseph Hillock Email & Phone Number

Phoenix, Arizona Area

- Led marketing department that exceeded yearly target for qualified lead generation a full fiscal quarter ahead of schedule - Drove integration efforts to install Hubspot inbound marketing platform and methodology throughout company- Deployed internal and external resources to reshape company website, SEO and social media campaigns - Developed and implemented PPC and paid social media strategies to drive traffic to lead-capturing landing pages- Established lead-qualifying pipeline that produced over 20% m/m lead increases in each of the first 6 months- Restructured department's email, social and blog content creation strategy to increase customer engagement- Optimized marketing automation and lead nurturing processes through email and content delivery - Established data-driven analytical reports used to determine effectiveness of marketing activity

- Developed, managed and maintained company's marketing website - Created all company marketing communications including email, social media campaigns, and printed collateral - Led corporate re-branding activity with the goal of modernizing company brand - Coordinated upgrade of company trade show activities to improve brand presence at events

Scottsdale, Az

- Implemented extensive corporate re-branding to bring 30-year-old company marketing standards up-to-date- Designed all corporate marketing materials ranging from brochures, sales flyers, media kits, press releases, etc.- Conceived marketing campaigns targeting specialized markets through mailings, HTML e-mails, and social media- Re-designed and maintained corporate marketing website with increased focus on SEO and lead generation - Coordinated trade show activities including logistics, booth set-up, A/V presentations, and on-site marketing

Carol Stream, Il

- Served as primary inside contact for federal and local law enforcement agencies across the country- Analyzed customer’s needs, generated quotes/sales orders, updated customer on order status, and insured timely delivery through contact with vendors and shipping warehouse- Coordinated with management to streamline and/or eliminate antiquated procedures

Carol Stream, Il

- Responsible for client relationships accounting for $40 million a year in sales for the company- Led company-wide crisis management teams in response to periodic production shortages- Implemented streamlined procedures to make departmental workflow more efficient

Naperville, Il

- Implemented management skills training program across the United States and Canada- Designed new teaching materials, including workbooks, catalogs, and promotional items- Automated and maintained the primary learner database of over 1,200 participants

Springfield, Va

- Conceived and implemented local, regional, and national media strategies- Interacted with news media via personally authored news releases and phone correspondence- Authored editorials published in newspapers nationwide, including the Wall Street Journal - Created articles appearing in organization’s bi-monthly newsletter