Joseph Lin Email and Phone Number

Implement sales forecasting and targeting strategies, communicate across functional and organizational levels to enhance operational efficiency and achieve business objectives. Manage financial oversight including budgets and performance analysis. Craft marketing campaigns and launching new products, utilizing data-driven insights to inform decisions and streamline operations.Analyze market intel and research data to develop holistic business and marketing plans, evaluate market penetration and product positioning to drive competitive advantage, revenue, and market share. Guide regional product marketing effort and go to market strategy➢ Collaborate with regional sale/PR/Marketing team to improve market share from 10% to 19%, increase sales volume by 43% in first year and estimate 62% by second year. ➢ Strategize localized product to meet regional demand and orchestrate go-to-market campaign increase segment share from 11% to 24%. Received “Outstanding Product Marketing Award” for such accomplishment. ➢ Craft program with sales and marketing teams to increase partner count from below 100 to 1650+ stores. Partner sell-out quantity improved from sub-500 to 50,000+ units per quarter in less than 6 months.

Supervised global revenue, profit and lost, and cross-functional collaboration for business objectives. Utilized global market insights to shape product planning, pricing strategy, and regional go-to-market execution. Oversaw budget planning, sales projection, and revenue forecast. Analyzed and identified new business and growth opportunities. Strengthen relationship with existing clients.➢ Led cross-functional and regional teams to surpass revenue and profit targets, achieving a 42% increase in annual revenue.➢ Restructured the French market, achieving 532% revenue growth in four years through new account acquisition, local team recruitment, and strategic market redefinition.➢ Orchestrated the transition of the Australia business model from distribution to direct sell, resulting 167% net profit improvement; reversed significant losses to substantial gains within one year.

Managed TouchPad and ThinTouch (capacitive sensing and magnetic retractable) keyboard solutions. Lead and set direction for cross-functional teams in defining product specs, market positioning, and road-map, presented to internal executives, press and partners. Engaged with and evangelized products to tier one laptop OEMs including Lenovo, HP, Dell, Toshiba, Asus, Acer and Samsung and ecosystem companies including Microsoft and Google. Incorporate new concepts and ideas from engineering group into product road-maps. Supported sales teams with market insights and competitive analysis. Responsible for product messaging, Go-To-Market plans, product launch and press plans, and customer facing marketing collateral.➢ Increased TouchPad market share within Dell from 13% to 85% in five quarters by proactively collaborated with global account managers and effective support to customer.➢ Coordinated internal effort to support Microsoft Precision TouchPad Initiative. Synaptics became the first and only company certified by Microsoft for Precision TouchPad.➢ Orchestrated the first design win on capacitive sensing touch keyboard; recognized and announced by CEO in global sales conference which triggered two more design wins in the following quarter,

Drove the strategy and solution development of SMB segment with key stakeholders from product groups, regional teams, solution architect, and strategic partners. Identified primary customer pain points through industry research, regional discussion, and channel advisory council. Strategized problem solving solutions architecture through working with cross functional teams. Created solution messaging and positioning, evangelized solution to driving worldwide adoption.➢ Crafted a solution which generated 260 sales leads or $13.2M+ worth of opportunities in USA alone.➢ Oversaw demand generation campaign for solution launch and created sales enablement materials in 40% less time to meet market required roll out schedule..

Lead Product Management and Product Marketing teams of 10 members; oversaw product roadmap, cost analysis, product positioning/messaging and go-to-market strategy. Conducted product training globally to strengthen the market penetration and managed strategic partnership for co-marketing campaigns in global exhibitions.➢ Increased corporate revenue to $110M+ with 57% growth in 4 years.➢ Created 2 new sub-brands which contributed additional 20% of revenue.➢ Conducted cross industry joint product design with BMW and received five most prestigious international design awards. Annual sales target of this product was achieved in 5 months.