As a Digital Strategy Director at Tag, I led media strategy and optimization for a creative agency that helps businesses achieve their marketing goals. I have over nine years of experience in the advertising and digital marketing industry, working with clients across various sectors, such as technology, healthcare, telecommunications, and manufacturing.I use data and insights to optimize advertising budgets and target audiences, ensuring the right message reaches the right people at the right time. I also establish media processes and education, creating a media operations and communication framework that enables my team to work efficiently and effectively. Additionally, I collaborate with clients and stakeholders, building strong relationships and delivering tailored strategies that meet their unique needs and objectives. One of my proudest achievements has been working with my clients to test new media tactics and explore uncharted territory, cultivating new relationships and generating new business.