Drove strategic thinking, applying consulting skills and customer insight to provide day-to-day strategic direction on integrated marketing projects - including brand and product positioning, creative brief development, 360 advertising campaigns, Social and Digital plans.

Restructured, managed and trained the Strategy department, turning in into a revenue-generating division, and a driver for business growth and client retention. Led the practice, consisting of a team of four planners. Responsibilities included project definition, workload monitoring, budget & timing management.

Fallon New York is a part of Publicis Communications and operates as a specialized creative shop focused on beauty, fashion and luxury brands. As Sr Engagement Strategist for its largest client, Revlon Color Cosmetics Global, I was responsible for planning integrated marketing campaigns, specifically brand planning, engagement strategies.

Responsible for planning integrated campaigns and programs for Revlon Color Cosmetics Global - including branding, digital, and social strategies. As such, developed researches, analyzed reports, and prepared and presented strategic engagement plans to senior level clients and to interdisciplinary implementation team.

As Management Consultant in Brand Strategy, uncovered insights and business opportunities that helped nurture inspiring, effective creating for the Lincoln Motor Co. Analyzed market research data, consumer behavior, copy testing, advertising effectiveness (Nielsen), 3rd party and primary research in order to develop marketing strategies.

As a Management Consultant in Digital Engagement Strategy for Canada and the U.S., analyzed Linoln Motor Company's business challenges and goals while leveraging digital data and consumer insights to gain a deep understanding of behaviors and journeys. Developed and oversaw the execution of digital and social strategies.

Lead research on product innovation and industry pioneering business strategies.Moderate, analyze results and write qualitative research reports, identifying behavioral trends and consumer insights.Lead and collaborate in creative processes, brainstorms and idea development.

Oversaw all projects undertaken by the Strategic Team and the Creative Department of the Boutique Brand Experience Agency. Responsible for brand activation strategic projects for global clients such as Diageo, Heineken, Kraft/Mondelez, Motorola, Nextel, Luxottica and others.

Recruited, management and mentored a team of eight professionals at various levels, from trainee to senior planners. Was a key member of the agency's "Creative Direction Trio" with two Creative Directors, being co-responsible for all strategic and creative work done whether by planners or creatives for global client.

Conceptualized and developed creative briefs and strategic plans for clients such as AmBev, American Express, Unilever and Nokia. Lead projects ranging from Advertising to PR, Digital, Activation, and Promotional Marketing.

Part of KPMG Consulting. Expertise in PMO/PMI and Change Management. Experience in Communication, Education, and Training, Knowledge Management, Project Development, Cultural Alignment, and Organizational Alignment. Developed sectoral analysis Brazil's Utility sector as well as reports on the SAP / CCS methodology.