Joseph Affatato Email & Phone Number

New York, NY, US

United States

Hamilton, New Jersey, United States

Austin, Texas, United States

• Owned all customer messaging channels and segmentation, resulting in an 107% increase for email open rates and a 74% improvement for in-app and push sends
• Generated $40K in revenue through strategic initiatives over a one year period
• Developed and executed all demand generation campaign messaging and content writing for email marketing, in-app, push, and SMS notifications
• Contributed to a 50% increase in paid subscriptions vs monthly average during the company’s 2023 Black Friday campaign
• Managed regular blog postings, as well as updated website copy and creative assets to drive effective SEO on Webflow’s CMS
• Built analytics reports to identify trends from A/B test initiatives that led to greater customer acquisition, conversion, and retention

Austin, Texas, United States

• Supported growth marketing lead and paid ad agency by coordinating all efforts around paid ad execution, including any assistance, assets, reporting, and reviewal
• Oversaw an annual paid social boosting budget of $20K and cut costs by 15%
• Coordinated and managed social media paid boosting via Facebook Ads Manager
• Provided proofreading and editing for all copywriting efforts related to marketing
• Researched industry trends and tools to add value for the marketing team

Haddonfield, New Jersey

• Executed digital advertising campaigns with budgets up to $10K for national touring acts such as Joan Jett & The Blackhearts, Skillet, Judas Priest, Alice Cooper, and Tech N9ne
• Built weekly email marketing campaigns using Ticketmaster One averaging a 22% open rate and 3% click through rate to 130K+ mailing list subscribers
• Developed and actively updated brand messaging, copy, and creative assets for all social media / website channels
• Grew company Facebook page by 20% each month over a 6 month period
• Analyzed and pulled marketing and sales reports to execute most efficient strategies for maximizing profit

• Secured record label deal for punk artist The Cryptkeeper Five with Say-10 Records, including vinyl re-issue for 'The Stronghold' LP release
• Landed spot on notable punk music festival The FEST for The Cryptkeeper Five in November 2019, supporting acts like Jawbreaker, Against Me!, Less Than Jake, and more (4K+ attendees every year)
• Had editorial playlist placements on Spotify's New Punk Tracks (140K+ followers), Punk Unleashed (61K+ followers), and Just Rock! (11.6K+ followers) for alternative artist America Part Two's single "I Don't Wanna" in.

Freehold

• Led grassroots marketing initiatives by packing / mailing promotional materials to over 500+ street teamers
• Ran Spotify playlisting campaigns boosting artists' monthly listenership by 463% over a 4 week period
• Scheduled and managed team calendars, as well as external client meetings with booking agents, record label personnel, and distribution partners
• Provided direct support to management team in all areas to support an artist's release or upcoming tour

New York, New York

• Coordinated with internal teams to produce all assets for a digital release (banners, landing pages, artist websites, artwork)
• Entrusted to oversee expense reports, reconciliation, and to submit monthly invoice payments for advertising spends on all Orchard run campaigns
• Assisted with setting up conference calls, scheduling meetings, and any other miscellaneous tasks needed
• Brainstormed marketing ideas and documented notes from team meetings

Asbury Park, New Jersey

• Handled editorial strategy as well as posting daily content across 5+ social media channels for label
• Supervised 3+ interns and managed day-to-day workflow/direction, as well as long term projects for label artists
• Kept up to date with latest digital trends and industry insights for refining channel approach
• Assisted in the creation of all marketing materials for internal and external teams
• Coordinated shows, sponsorships, and events, including charity event for Asbury Park Music Foundation

Monmouth University

Monmouth University

Monmouth University

Greater New York City Area

• Won Atlantic Records' Marketing Madness competition working with multiple interns to develop mock marketing plan for EDM artist Galantis. Presented to Julie Greenwald, President of Atlantic Records
• Provided administrative support for legendary music scouting veterans Seymour Stein (Ramones, Madonna, Talking Heads), Chairman of Sire Records and Steve Ralbovsky (Soundgarden, Kings of Leon, The Strokes), Chairman of.
• Compiled Spotify database of over 300+ undiscovered artists to be considered by labels for signing
• Packaged CDs of Canvasback artist Blaenavon for radio campaign, RIAA plaques for artists with highest grossing sales, and exclusive vinyl pressings for Grammy winning The War On Drugs for Record Store Day 2017 release

Bachelor Of Arts - Ba, Music Industry, Minor In Marketing

Activities and Societies: Blue Hawk Records, The Music Alliance, WMCX 88.9, Blue Hawk Studio, Chamber Choir, Intramural Flag Football

Education record

Activities and Societies: Track & Field - Captain (Senior Year), Football - Captain (Junior Year)