Marketing strategy and insight inform decision-makers on navigating investments, market research, and creative and strategic roadmaps to mitigate risk and maximize ROI. Providing critical guidance and corporate strategy to GLG clients across sectors

-Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns-Refined packaging designs, color choices and slogans for advertising campaigns-Launched and customized products for domestic and regional markets, adapting strategies and messaging-Achieved sales and marketing targets, maximizing ROI for clientsInitiated and pioneered consumer research on specific demographics-Capitalized on emerging opportunities, tracking market trends and preferences.-Captured potential customers using creative and fresh approaches on digital and traditional channels-Identified potential markets with economic and commercial surveys-Championed product development and new releases by analyzing trends and sales forecasts-Crafted marketing material and content in consistent tone and brand voice

-Generated marketing campaign recaps and reports for senior marketing team of US Navy in Dahlgren-Proofread and quality-checked marketing content-Drafted industry and competitor audits, reports and presentations-Produced marketing material designs for various internal departments-Organized plans, resources and schedules for marketing events-Developed creative content for existing brands and planned campaigns-Utilized Adobe Creative Suite to assist with video editing and graphic design-Took meeting notes and flagged action items-Prepared ad content for print and digital channels-Demonstrated excellent time management to meet regular deadlines-Used market data to drive policy changes and proposals-Collected and analyzed customer data to identify potential markets and demand factors-Sourced and channeled advertising resources to specific markets and demographics-Designed and implemented processes for determining marketing requirements-Helped division determine market position from available data-Simplified complex findings with graphical illustrations and detailed reports-Measured customer satisfaction with surveys, polls and questionnaires