I lead and manage Uncanny Valley, a collective of creatives producing content and social media assets – and the strategy behind them – for a diverse set of clients, from the world’s biggest tech brands to cutting-edge startups. I do a bit of everything: pitching, client management, creative direction, budgeting, on top of leading the day-to-day production of brand-defining content.My clients past and present include Google UK, Talentful, Hearst (via Wilson Fletcher), Superdry, Guinness (via Redwood), Oxford University, Gentleman's Journal, Numan, The Chapar, Superdry, Kite Eyewear, Nutrifix, Virgin Media (via Redwood), TUC, Dennis Publishing, The Cotton Story and Opumo.What I do (with help from my team)...☞ Content and brand consultancy☞ Social media everything☞ Brand identities and positioning☞ Tone of voice☞ Video, social assets, shoots, print mags and copywriting

We regularly work with the Google UK team providing content marketing services. From short documentary videos for events to copywriting for Think With Google, via designing decks for marketing teams.

I regularly work across various Redwood accounts, with a focus on social and content strategy. I am usually called upon for big ideas for cross-channel content, playbook production and video creative treatments and scripts.Projects include: Creative strategist on YouTube US social strat | Creative lead on YouTube Super Bowl 2020 social campaign | Editor and creative director on Google Consumer Goods book | Editorial lead on Google Search case study videos | Creative strategist on Think with Google UK playbook | Creative strategist on Virgin Media franchises and playbook | Editorial lead on AkzoNobel social video campaign

A dream client for us - we love writing about inspiring people and disruptive businesses and Talentful asked us to do exactly that with a monthly content package (after we produced an initial content strategy playbook). Head over to the Stories section of the Talentful website to see what we've been up to.

I produced a tone of voice book and content marketing strategy for this exciting startup in the male wellness and health sector. We also regularly produce batches of, I think, pretty brilliant blog stories and social media content - head over to the Numankind section of the Numan website to take it all in.

I put together a social strategy and team of journalists for the Trades Union Congress campaign to protect employees from sexual harassment in the workplace. This Is Not Working is the TUC’s most successful digital campaign to date, leading to stories running in both the Guardian and Stylist.

Working with The Chapar's marketing team, The UV team and I produced a content strategy and brand book, followed by a monthly package of web stories, social media videos, imagery, and marketing assets. We also produced an annual print magazine, and even designed the Chapar Trunk.

Brought in by the COO to define and lead the GJs digital editorial strategy. My work involved producing a digital brand guide, content strategy and schedule for the website. I worked with the existing team and helped recruit talent to build a new look, new feel site, with an audience in excess of half a million uniques a month.

In this global social media campaign for Guinness, my role was to lead the creative, produce copy, develop visuals, and - working directly with the client - bring the whole thing to glorious fruition.Know Your Beer was a huge success: a series of social media videoes rich in wit (and high in views), with accompanying editorial copy for the Guinness website.If you ever wondered why you get a Guinness mustache, watch the video. https://bit.ly/2lA9XIW

I was brought in to rejuvenate the Men’s Fitness brand and build a digital content strategy for the weekly freemium Coach. I put together and lead two teams producing cross-channel content – print, video and social. I was also the editorial lead on various commercial projects, including Clarins Skincare influencer videos. I oversaw the creation of a suite of SEO-driven articles and bespoke video content that helped take coachmag.co.uk to 400,000 unique monthly visitors within its first six months. I also increased the Men’s Fitness Facebook by 150% to 450k followers, surpassed 100k followers on Twitter and more than quadrupled the Instagram following.

I was headhunted by Bauer to lead a multi-channel strategic overhaul of this world-famous lifestyle brand. I recruited and managed a team of 15 enormously talented individuals, developed a digital-first content strategy and established a more joyful and contemporary tone of voice across the brand. The results: I took the title from a six-figure loss into profit, Facebook followers from 206k to 4 million, FHM.com to 2.6 million monthly uniques, established content deals with brands such as Unilever’s Vo5 and Jägermeister, and got to hang out with Will Ferrell in the Hollywood Hills.

Post uni I worked for peanuts and slept on floors. I was published by The Guardian, Hotdog, Sunday Telegraph, Observer and Nottingham Evening Post (ask me sometime about the magic mushroom story). Before that 'I had plenty of joe-jobs; nothing I'd call a career. Let me put it this way: I have an extensive collection of name tags and hairnets'.