Joseph Lai Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

• Leading the new 407ETR loyalty program initiative, involving collaboration with multiple teams, ultimately delivering a modernized loyalty program that will improve traffic levels and customer engagement• Presented key insights and recommendations to executives and shareholders regarding customer surveys, achieving internal alignment and ultimately designing a more informative survey that will yield even more significant actionable insights

Toronto, Canada Area

• Identified unique customer segments using k-means clustering based on loyalty data, enabling a nation-wide restaurant chain to develop targeted marketing tactics based on each segments’ unique purchasing behaviors• Leveraged transactional and loyalty data to identify customer purchasing trends, utilizing creative analytics using R to develop a solid pricing strategy for several multi-million dollar restaurant chains operating in North America• Constructed a tiered pricing model for a variety of different restaurant chains in order to provide optimized prices for each region and product, resulting in growing revenue by 2-8% while minimizing foot traffic risk• Implemented an enterprise-wide R Shiny platform for a mid-sized restaurant chain in the US, allowing the client to easily optimize pricing and simulate price changes accurately• Designed an advanced pricing algorithm and tool for several national B2B companies, generating optimized prices for all of their products and customers, potentially increasing revenue by 7-9% within a year

Toronto, Canada Area

• Developed an automated process using SAS to create and compare hundreds of time series models in order to forecast the total number of dialysis patients over the next 20 years, thus eliminating the need for manual time series modelling and reduced the time required to develop the models from several days to several minutes• Constructed a detailed map of the Ontario Renal Network’s internal database structure in order to visualize the flow of data from raw inputs into outputs, allowing clarity and transparency for all users and improving the quality assurance process in order to maintain accuracy of data

2200 Eglinton Ave E., Toronto, Ontario

• Managed millions of dollars in liabilities for multiple Aviva reinsurance subsidiaries to reduce liability exposures for Reinsurance Treaties, resulting in clearing roughly $2 million dollars in liabilities• Collaborated with multiple teams around the world in the sale of two Aviva subsidiaries through emails and conference calls, resulting in the completion of a multi-million-dollar sale that spanned over 3 years• Designed and enhanced MS Excel spreadsheets used to analyze hundreds of Reinsurance Treaties, resulting in the drastic increase in the efficiency of processing and analyzing treaties

Master Of Science (Msc), Business Analytics, 3.9/4.0

MSc Ivey Scholar (2017) - Graduated top in the Business Analytics class Dean's Honour (2016-2017)

Honours Bachelor Of Business Administration (Bba), Logistics, Materials, And Supply Chain Management

Activities and Societies: Laurier Badminton Club - H.R Executive