I’ve enjoyed a property career spanning over two decades. That passion for property was ignited in 2000 in my first role as a sales negotiator. Taking on roles within lettings, sales, and property management gave me a uniquely holistic view of real estate. I went on to co-found my own award-winning London agency in 2009. I took that agency from a humble home office to a thriving network of four high-street branches. I exited the business in 2018 by selling my shareholdings to my business partner. Today, I’ve identified a widening gap in the property market. The prime central London market is already mastering advanced marketing techniques, using tools inspired by content creation and social media channels – and prioritising the client’s need to deal with one expert. I know that clients in West London were ready to embrace the change.This is the beginning of my new venture. Core.London is a team of creative property advisors serving West London real estate clients with an innovative blend of marketing, social media, content partnerships and a premium personal service.