Joey Ford Email and Phone Number

𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗮𝗹𝗲𝘀 - Called on and developed customer connection model, vision, and strategy to leverage the capabilities of the customers for KIND Snacks. Provide strategic direction, long term vision and in field negotiation training/ coaching to all C-store account managers - $48MM+ gross sales.• Identified $11MM+ void closure opportunity. Closed 40% in 60-days by influencing buyers on the cost of an out-of-stock and lost register ring due to consumer shopping… Show more 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗮𝗹𝗲𝘀 - Called on and developed customer connection model, vision, and strategy to leverage the capabilities of the customers for KIND Snacks. Provide strategic direction, long term vision and in field negotiation training/ coaching to all C-store account managers - $48MM+ gross sales.• Identified $11MM+ void closure opportunity. Closed 40% in 60-days by influencing buyers on the cost of an out-of-stock and lost register ring due to consumer shopping behaviors.• Managed P&L to ensure net sales targets were met to deliver back ROI to Mars – the parent company.𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Revamped C-store strategy with focus on visibility, inventory, promotion, and pricing.• Built store-level C-Store sales analysis tools that hooked into IRI/MSA data, provided visibility of distribution, sales, and volume while dynamically populating top 5 account opportunities to sell against.• Created metrics that measured promotional lift to identify the right campaigns, in the right stores, at the right times.• Trained/ developed account managers and broker sales force on how best to utilize syndicated and distributor reported data to identify highest revenue generating opportunities.𝗞𝟭𝟮 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 - Lead/ activate KIND’s vertical entrance into schools. Onboarded, trained, and managed 50+ broker sales force. Drove whitespace penetration, gained distribution at top school districts within 90 days of launch. Grew this business from zero to over $2MM annual gross sales. Delivered Annual Operating Plan, provide supply chain forecasts, thoughtfully manage/ optimize trade and marketing spend.• Created an awareness campaign, presented industry seminars, negotiated/ secured agreements with top distributors, and allocated resources to achieve the highest ROI.• Recruited/ elected to the Board of Directors of the School Nutrition Foundation to help drive charitable contributions for school operators. Show less

Managed 4 categories, called on account HQ, forged strong relationships with buyers, identified customer goals, created/ executed competitive strategy, proactively collaborated with cross-functional teams to drive business, and solve challenges. Exceeded targets, grew revenue, share, and volume.• Utilized syndicated shipped volume reports, identified regions performing below planned share targets, created data driven insights (IRI), and presented financial opportunity to influence… Show more Managed 4 categories, called on account HQ, forged strong relationships with buyers, identified customer goals, created/ executed competitive strategy, proactively collaborated with cross-functional teams to drive business, and solve challenges. Exceeded targets, grew revenue, share, and volume.• Utilized syndicated shipped volume reports, identified regions performing below planned share targets, created data driven insights (IRI), and presented financial opportunity to influence decision makers. Leveraged the right brands, promotional pricing, volume allocation, and incentives to align customer needs with national sales objectives. Exceeded my planned share point target by 2.5pp (percentage points), delivered revenue growth of $65MM+, within budget, by successfully managing P&L to maximize ROI.• Identified opportunity to improve promotional product distribution. Created Excel process, gained real-time inventory visibility at 23 distribution centers. Successfully targeted/ communicated geo-specific SKU’s, to appropriate sales teams, to sell residual products and reduce wholesale returns. Lowered 2-week sales cycle return rate over 40% within first 6-weeks.• Trained, developed, and led a 6-person broker team to improve sales operations, execution, and communication efficiencies. Reduced account administration time 21% (9-hrs/week) in first 6-months, provided strategic opportunities for greater business and relationship building capabilities.• Presented seminars to the Women in Sales ERG to strengthen financial acumen and provide guidance on utilizing company resources to achieve retirement goals.• 𝐄𝐚𝐫𝐧𝐞𝐝 𝐄𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐚𝐭𝐢𝐧𝐠 (𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐥𝐞𝐯𝐞𝐥) 4 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧-𝐚-𝐫𝐨𝐰. Show less

• Day 1 responsibility – accessed account’s internal system, manually input/ ordered all promotional SKU’s (~$3.8MM/Week). Challenges included potential user error (MS-DOS system), subsequent multiple change-order requests, supplemental order requests, miscellaneous technical issues.• Day 90 – successful transfer to Vendor Managed Inventory (EDI) for full automation. Provided account insights, collaboration, and testing. Eliminated 15-hrs/week administration time, improved distribution, and… Show more • Day 1 responsibility – accessed account’s internal system, manually input/ ordered all promotional SKU’s (~$3.8MM/Week). Challenges included potential user error (MS-DOS system), subsequent multiple change-order requests, supplemental order requests, miscellaneous technical issues.• Day 90 – successful transfer to Vendor Managed Inventory (EDI) for full automation. Provided account insights, collaboration, and testing. Eliminated 15-hrs/week administration time, improved distribution, and enabled focus on revenue generating opportunities.• Leveraged reported data (MSA), created/ provided volume estimates and forecasting to support trade class distribution: mass, supermarket, drug, club, dollar, and convenience.• Processed, analyzed for opportunities, and provided buyers their respective inventory and shipping reports of inbound vs outbound weekly movement; provided distribution and gap opportunities to sales teams; created weekly promotional ship lists; provided/maintained promotional calendar, tracked key performance indicators.• Coordinated new item setup, sample delivery, and provided sales teams with analysis and reporting tools to ensure a successful sale. Wrote purchase orders, provided reconciliation and performance reports to ensure brand objectives were met. Show less

Led/ trained/ developed 6 Territory Sales Managers with responsibility managing $165MM business unit comprised of 700+ retail accounts in the Dallas market.• Surpassed growth objectives by .33pp (percentage points) through strategic execution of market plans.• Accurately targeted and sold POS technology (register scan data capture) to 10 of the highest-performing key accounts (41% of business unit volume, $68MM in revenue) to improve and optimize operating company insights and value… Show more Led/ trained/ developed 6 Territory Sales Managers with responsibility managing $165MM business unit comprised of 700+ retail accounts in the Dallas market.• Surpassed growth objectives by .33pp (percentage points) through strategic execution of market plans.• Accurately targeted and sold POS technology (register scan data capture) to 10 of the highest-performing key accounts (41% of business unit volume, $68MM in revenue) to improve and optimize operating company insights and value offering, including loyalty rewards and multi-pack deals. Show less

• Managed/ executed $30MM business focusing on visibility, inventory, and pricing for 4 operating companies within a territory of 130+ convenience stores. Increased market share by 5.7% (YOY) in first year by developing strategies that sold in under-indexed brands, optimized price structures and trade marketing programs, corrected out-of-stocks (OOS), took share-of-space from category planogram agreements, and utilized point-of-sale (POS) marketing and merchandising resources to improve brand… Show more • Managed/ executed $30MM business focusing on visibility, inventory, and pricing for 4 operating companies within a territory of 130+ convenience stores. Increased market share by 5.7% (YOY) in first year by developing strategies that sold in under-indexed brands, optimized price structures and trade marketing programs, corrected out-of-stocks (OOS), took share-of-space from category planogram agreements, and utilized point-of-sale (POS) marketing and merchandising resources to improve brand awareness; accomplished this despite the headwinds of selling into a declining industry.• Performance and leadership recognition provided rotation into a CPG sales development role where I recruited, trained, and developed summer interns and new hires.• Consistently in top 10 of Section (~100 peers) for new product launch distribution, sales initiatives, and volume & share growth.• 𝐑𝐞𝐜𝐢𝐩𝐢𝐞𝐧𝐭 𝐨𝐟 𝐀𝐥𝐭𝐫𝐢𝐚’𝐬 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐀𝐰𝐚𝐫𝐝 2015 Show less

Envisioned idea, founded investment research company, converted to successful $2MM business.• Created software subscription model - provided financial services. Hired, trained, and developed sales team. Negotiated agreements with brokers, marketed products to investors. Grew distribution with customers in 19 countries, 10,000+ conversions, managed 125+ accounts.• +614% Revenue growth led to buyout — (2012 +110%), (2011 +65%), (2010 +106%).