Joe Gilliland Email & Phone Number

United States

United States

Seattle, Washington, United States

Develops multi-retailer strategic plans for onsite Search PPC campaigns. Represents a client on Amazon, Walmart, Target, and Lowes spending on average $500k/month. Responsible for managing search performance and creating data driven, actionable reports. Presents reports on a recurring cadence and leads discussions with the client on next steps and strategic directionGenerates SOPs for reporting, optimization, and onboarding across a tool-agnostic organization, requiring constant learning across numerous retailers, bid management tools, and data visualizations. Assisted with establishing the first iteration of a multi-disciplinary internship program. Created a training schedule, led training, and regularly met with the interns to discuss challenges, areas for growth, and wins. Worked with an off-shore team, delegating tasks and creating SOPs for the support group to follow.

Seattle, Washington, United States

Developed and executed Amazon Search strategy for a portfolio of 10-15 clients, with yearly marketing spend ranging from $60k-$1.1m. Encouraged growth through key search term optimizations, managing campaign targeting against competitors and category keywords, and providing plans that gave clear insight into the forward-path. Provided support and training for my team with whats new to Amazon, PPC strategies, and new ecommerce platform expansions. Helped beta-test and deliver feedback related to new technologies for reporting and marketing support both internally and with Amazon Marketing directly. On the premier team for new Walmart.com advertising opportunities.

Redmond, Wa

Manage day-to-day operations of Dynamics 365, including managing new feature triage requests and customizations by holding stakeholder meetings, researching solutions and building the tools into the program. Collaborate across departments to solve problems and communicate to key stakeholder’s status of all upgrades to the CRM system developed using an Agile approach. Work with end users to define and deploy customized views and dashboards. Lead training sessions for new employees.

Redmond, Wa

Key member of the core CRM system implementation team. Developed scope and necessary resources for all change requests and system customization and managed the development projects. Conducted all training and documentation for the CRM. Maintained CRM database accuracy by writing and implementing controls to monitor data input. Developed database reports to use in creating data-driven strategic plans for student recruitment and admissions.

Redmond Wa

Maintained strong relationships with potential students assisting them with the application process and answering questions about the school programs. Analyzed data to developed and implement strategic on and off campus recruitment activities. Maintained data analysis to the marketing department to communicate effectiveness of e-mail campaigns. Organized and led key recruiting events. Maintained marketing pipeline that was used to distribute school program information.

Mountlake Terrace, Wa

Worked with insurance brokers providing program information for customers. Processed inbound request for proposals related to both Healthcare and Ancillary lines of coverage including life/AD&D, disability, dental, etc. Worked with customers to answer product inquiries, business submissions, provide quotes and resolve issues while working within policy, procedures and standard processes. Reviewed new business paperwork for completion and accuracy.

Kirkland, Wa

Managed inbound calls from members answering questions about the program. Used my knowledge of the program and interpersonal skills to build customer relationships to drive sales and member retention.

Lynnwood, Wa

Managed daily store operations and sales reporting. Developed store marketing including online copy, store visual guidelines, and in-store promotional signage. Established sales with corporate accounts, building relationships which resulted in future sales. Developed a reporting system to track and reduce food waste by adjusting ordering quantities. Lead training for new employees.

Developed and executed team building opportunities and training programs. Managed daily store operations and sales reporting.

Discussed methods of attaining high levels of academic achievement with the residents and best practices for success in other aspects of their lives. Maintained personal relationships in an effort to understand what each individual’s needs were and helped create plans with them to be successful.

Helped facilitate the JR. Ski to Sea Race by procuring sponsors, donations, and handling logistics for race day including setup and handouts. Worked on the day of the event to ensure everything was prepared for the participants and the event maintained its schedule.