Joe Horowitz Email & Phone Number

North Bethesda, Maryland, US

San Francisco, CA, US

Arlington, Virginia, US

- Working with the executive team to translate board-level growth objectives into an actionable strategy and KPIs our growth squads can execute against- Developing, evolving and testing a pricing strategy that effectively segments our buyer personas by a willingness to pay (WTP), estimated lifetime (eLT), and scales revenue to the business with value to.

Arlington, Virginia, US

Leading a tribe of engineers, designers and other growth product managers to drive growth.- A/B Testing - Conversion Optimization - Growth Model - Plans & Pricing Strategy - New Product GTM

Arlington, Virginia, US

Led squad of engineers and designers to work to increase retention, engagement and reactivation leveraging lean iterative testing.

Arlington, Virginia, US

Co-lead effort to revamp legacy pricing for a subscription business. Utilized survey work, customer research, industry research and a/b testing to establish a new pricing benchmark in the stock media industry that propelled big double-digit growth.

Arlington, Virginia, US

Increased AWS Redshift ETL reliability from a state of disarray and constant failures to 60 days of uninterrupted uptime. Provided thought leadership on analytics initiatives.

Arlington, Virginia, US

Built out and revamped subscription cash model. Conducted strategic to inform fraud prevention, content acquisition, and results from various a/b tests.

Virginia Beach, Virginia, US

• Creates and applies analytic frameworks to solve business problems and strengthen decision making capabilities at senior levels.
• Identifies, obtains, and processes critical data (e.g. market data, new sources of data, etc.) to challenge the status quo through innovative thought leadership.
• Develops reports and presentations for senior management to articulate a comprehensive view of Delta Education’s market position, market opportunity, organizational performance, competitive threats, and market trends.
• Leads teams and stakeholders through the analytic process and translates analytic insight into business value and ongoing management capabilities.
• Identifies the key competitors in each market segment and understands their market position relative to the company to assess competitive challenges.

• Analyze markets for public and private higher education institutions, comparing the supply of graduates to the demand for jobs
• Conduct competitive research and calculate market share by educational program and market for specified radii.
• Work with schools to develop growth and marketing strategies that will help them get the best results for their students in a financially viable manner.

Waltham, Massachusetts, US

• Conducted 1 on 1 tutoring sessions
• Tailored customized schedules to help students achieve academic goals
• Strengthened communication skills by explaining difficult material to capable but struggling students

Ridgeland, MS, US

New York, NY, US

• Managed and overhauled collaborative wiki used by a 15 employee team
• Authored 10 corporate and customer facing slide decks, 3 intricate spreadsheets and 2 large reports
• Actively participated in strategic planning for high frequency trading tools
• Contributed competitive analysis report to a two-week business plan sprint

Boston, MA, US

• Overhauled an outdated website to simplify user experience
• Made bi-monthly updates
• Modified Wordpress theme to make microsite for two projects

• Developed Marketing Plan for a web start-up with a small $1,000 monthly budget
• Wrote press releases and articles about the company
• Used innovative viral web marketing techniques to drive traffic to the site
• Brought traffic from 0 to 500 consistent hits a day with spikes as high as 2,700

B.S. Managerial Economics, Concentration: Entrepreneurship; Minors: Finance, Information Design & Corporate Communication

Business/Economics

Education record