Josephine Tse Email & Phone Number

San Francisco Bay Area

Managed and led multiple digital marketing programs: globalization, SEO/SEM, digital operations and digital transformation projects (site redesign, rebranding, functional enhancements, technology upgrades)Program Management/Digital Strategy:• Managed several large scale site redesign and content management system implementation/upgrade projects: responsibilities include requirements gathering and write up, project schedule and workflow definition, overall project management, globalization coordination, QA plan definition, user acceptance testing, and post deployment support• Business owner of partner-facing portals: Led digital strategy (user experience, content strategy and functional roadmap) for 3 separate partner-facing portals. Worked closely with partner marketing team to drive adoption and drove all content and functional updates. SEO/SEM: - Responsible for developing the overall SEO strategy for McAfee B2B digital properties and build a strategic plan for the program, develop best practices and execute tactical changes on the site to raise organic search visibility• Work with external SEO agency to ensure the design and technical structure of the website is search engine friendly• Oversee strategy and planning of 6-8 global paid search campaigns per quarter based on business objectives• Provide regular campaign results to executives and business stakeholders and fine tune campaign tactics to enhance performanceGlobalization:- Manage globalization projects for 20+ languages to ensure website content is translated on time and within budget - Work with international marketing managers to ensure appropriate corporate content is globalized and yet allow flexibility for local marketing content to be promoted- Provide business requirements to IT team on globalization tools, perform UAT validation for functionality enhancements and evaluation of new technologies- Liaise with translation partner on day-to-day operations, budget reconciliation

San Francisco Bay Area

• Oversaw all Wells Fargo’s marketing communications targeting Asian Americans. This includes all product advertising, event sponsorships, and retail promotions• Provided strategic insights and recommendations to the bank regarding marketing opportunities and trends in the Asian-American sector. • Launched Wells Fargo wealth management service via an integrated campaign that included print, radio and retail advertising • Planned and managed digital marketing campaigns for MCI Telecom’s long distance calling products

Hong Kong

• Head of client services for one of the most awarded interactive agency in the world• Grew the BU from a start-up of 6 employees to a full service interactive agency of 25. • Planned and managed a wide variety of online campaigns for clients such as IBM, Nokia, Mercedes-Benz, Louis Vuitton and The Economist• Managed a team of account managers and associates and oversaw all aspects of projects’ lifecycleIntroduced and implemented work processes and framework to improve inter-BU workflow and collaboration