- Utilized Facebook advertising to convert a stagnant social media presence into a revenue stream, driving new and repeat travelers with targeted campaigns- Converted traveler and employee experiences into compelling stories to feature across channels- Leveraging top content, increased customer time on site from Facebook by double digits- Partnered with in-house video team to support content creation/curation, website development and marketing actions to debut expansive video library across two digital properties- Drove the addition/collection of UGC video and photo content/functionality

- Launched a cross-channel lead generation campaign focused on SEO, Paid Search, Performance Display and Paid Social campaigns- Educated internal stakeholders around performance marketing opportunities to drive new and repeat traffic- Engaged and reported to executives during monthly marketing meetings focused on ROI review and marketing action planning

- Defined preliminary content marketing strategies used to engage future clients while highlighting the Skyword feature set, capabilities and established customer success stories- Performed industry and vertical specific research to determine the proper go to market strategy across each respective pitch- Identified, developed and nurtured prospective relationships with core decision makers to fuel the sales funnel- Created and delivered customized centric proposals driven by market insights, competitive landscapes, prospect needs and best practices- Navigated the sales process with a dedicated focus on internal financial goal achievement

•Responsible for overall client relationships, focused on operational success of the engagements, strategic development, achieving client goals, driving business impact, and organizational growth as they relate to the scope of business•Implement cross channel strategies inclusive of SEO, Paid Search, Performance Display, Local, Mobile and Feed advertising•Responsible for renewal and up-sell of iProspect services, including multi-channel contracts, increased commitments to iProspect, and expanded online footprints for clients•Responsible for on boarding new clients to iProspect, driving immediate growth and results.•Developed a comprehensive brand specific, digital market presence report identifying client limitations and opportunities.•Ensures client initiatives are flawlessly executed with a data driven approach encompassing efficiency, budget and effectiveness•Manages a team of direct reports, providing strategic guidance to optimize digital tactics, performance feedback, and career development/growth opportunities •Actively participating in personnel actions pertaining to interviewing, hiring, promoting, and disciplining

•Act as day-to-day, client facing liaison for PPC & SEO clients providing regular project updates, issue resolution, insights, and strategic recommendations•Developed, coordinated and maintained client project plans across four independent clients•Up-sold additional campaign opportunities securing an incremental monthly client spend•Restructured multiple PPC accounts driving significant conversion increases•Expanded client’s non-branded keyword footprint producing continued incremental site traffic•Designed and implemented various PPC testing opportunities increasing overall account performance•Tracked and reported client initiatives in both SEO, PPC & performance display initiatives while maintaining accurate monthly budgeting•Increased iProspect online presence as contributing blogger and Twitter team participant•Authored iProspect POV on Google search updates for delivery to all iProspect PPC clients•Published in SearchEngineLand.com’s B2B Search Marketing Column | 8 Steps To Overcome The Most Hated B2B Phrase Using Mirrored Campaigns•Client experience included luxury travel provider, leading online retailers, real-estate, and software services

•Responsible for all US marketing activities including Print, Digital & Social Media•Built & implemented the Ginger sales cycle process and CRM Database•Developed an online social media presence with a dedicated following of 1,070 Facebook fans and 277 targeted Twitter followers and growing •Managed customer experience, facilitated conference logistics, and presented at seven industry trade shows •Created and distributed press releases•Developed Ginger Software affiliate sales program serving as a resource to site visitors and expanding sales potential•Managed a team of 10 independent sales representatives across the US•Coordinated Ginger Software trials at eight industry specific sites to determine software effectiveness•Provided sales support and guidance to key international resellers•Generated and submitted various award applications resulting in finalist nominations for the ED NET Rookie of The Year Award and The Association of Educational Publishers Distinguished Achievement Award

•Educated and trained 150+ employees on the Swarovski brand and history•Facilitated and organized internal trainings for 350+ new and existing employees •Managed the continuing higher education program, engaging the highest employee participation ever in the program•Participated on the Swarovski Community Relations Board

•Negotiated $1.5 million in advertising expenditures at the lowest rates available and always below card rate•Negotiated prime placements in top tier publications in the front third of each publication•Evaluated advertising opportunities in print and online publications•Managed relations with 30+ publications and account executives•Worked with in-house creative agency to create and execute ad deliverables within specified deadlines

• Corporate special events coordination ie. Annual Sales Meetings 500+ participants• Logistical and administrative training responsibilitiesInternal employee education course management ie. 849 hours coordinated in 2006• E-learning module creation