Joe Rigby Email and Phone Number

Managed a team to promote internal business units on Amazon's owned and operated search ad inventory in the US and international.

Worked with internal business units to promote them on Amazon's owned and operated display ad inventory.

Certified Google AdWords and Analytics specialist responsible for a book of business with client budgets ranging from $10,000 to $100,000+ per month.• Facilitated upselling a client on AdWords spend by analyzing the account, implementing A/B testing, and recommending new budgets, allowing for growth of monthly spend from under $15,000 to over $78,000 in nine months.• Implemented Google Tag Manager company-wide by working under the Technology VP to outline processes, author support documentation, and lead training sessions, delivering dynamic tools to make client success more visible and reducing time spent implementing code by weeks.• Trained vertical SMB account managers, analysts, and strategists by conducting one-on-one and group quality assurance audits and training forums, assisting in a 52% decrease in client turnover.• Streamlined vertical’s pre-sales process by creating templates in Excel to quickly audit AdWords accounts, research new markets, and package proposals, resulting in 150% team sales growth and company-wide adoption.• Exceeded manager expectations and achieved upper percentile in performance reviews three of last four quarters at OrangeSoda, receiving the inaugural vertical employee-of-the-month award and vertical team-of-the-month award.

Led digital marketing initiatives and managed a channel of over 70 worldwide resellers while cultivating relationships with customers from large Fortune 1,000 companies to small, owner-operated businesses.• Worked hand-in-hand with CEO and directly contributed to a 2-3 times increase in revenues through aggressive marketing, excellent reseller support, and high customer satisfaction, culminating to the successful sale of most of the company’s assets. • Implemented A/B testing with Google Website Optimizer to increase trial page conversions, resulting in a 10% increase in conversion rate and an additional 120 trial downloads a month.• Doubled YouTube views in six months with video optimization and quality content, raising the YouTube referrals to the company website from zero to approximately 100 additional trials per month within one year.

Performed competitive analysis for the Construction Equipment division and analyzed current industry trends for the Overseas Public Relations department.• Researched competitors’ strategies and positions using earnings calls, research databases, and government sources and presented findings to the Construction Equipment division, helping it determine its position in the international market during the global credit crunch crisis. • Implemented an RSS feed system with Google Reader to decrease time wasted on research required in the Overseas PR department, resulting in a 30% increase in daily industry report efficiency.

Designed a differentiation strategy by providing affordable, full-service wedding invitations.• Actively pursued clients through various direct marketing methods. After evaluating feedback and lack of potential in the market, exited the business.• Learned lessons on capital management, SEO strategy, and building international business relations

Led a group of 10 missionaries, set and accomplished weekly goals, and looked for new contacts through street contacting, door-to-door solicitations, and referrals during typical 75+ hour work weeks.• Learned how to read, write, and converse in Korean and Aussie