Joseph Roskowski Email & Phone Number

Irvine, California, Us

• Conduct multi-channel approaches to landing/expanding the Alteryx footprint within Large Enterprise customers' environments.• Strategically implement Alteryx products through POC initiatives encompassing both long-term adoption programs, and short-term value-sprints.• Lead internal and external trainings - presented at Alteryx's annual Inspire conference, with a focus on leveraging Regular Expressions in data processing.• Received SE of the Quarter Q2 2022.• $2.4M+ Total Influenced Revenue in FY22.

Irvine, California, Us

• Provided technical expertise to New Business prospects through product demonstrations, evaluations of clients' existing tech stacks and infrastructures, and delivered enterprise solutions focused on increased efficiency and ROI.• $2.1M+ Total Influenced Revenue in FY21.• Supported 6 Account Executives in Q1 2021 while additional Sales Engineer hiring was taking place.• Received the top honor of SE of the Quarter Q1 2021.

Irvine, California, Us

Montoursville, Pa, Us

• Worked directly under the lead data scientist scoping, designing, and deploying an internal suite of applications using SQL, Alteryx, and Tableau; focusing on planned media aggregation, digital and traditional campaign analysis and optimization, and data taxonomy.• Developed a streamlined post-campaign analysis that automates and reviews the effectiveness of media partners and illustrates ROI.• Worked collaboratively with internal teams to promote increased efficiency and innovation.• Managed projects that include internal and external data wrangling, blending, geospatial analysis, optimization methods, and presentations of KPIs to key stakeholders.

Montoursville, Pa, Us

• Managed a small team of marketing personnel that implemented spot verification procedures, and regulated/monitored the delivery percentage of purchased media. • Designed Excel templates to publish individual client reports using data sourced from SQL databases to convey the effectiveness of a particular marketing campaign.• Queried FreeWheel(Strata) finance and spot cubes to provide analyses on program development, as well as the strategic benefits of purchasing specific media.• Conducted analyses to address and resolve media planning complications, ensuring 110% media over-delivery.

Montoursville, Pa, Us

• Utilized FreeWheel (Strata), validating traffic of media to partners.• Developed relationships with media vendors across television, digital, radio, and print media channels to ensure proper execution.• Analyzed marketing campaigns using regressions to identify opportunities optimization of media purchases based on price, ratings, impressions, and other industry-wide KPIs.• Resolved client and vendor inquiries and discrepancies, resulting in successful marketing campaigns.

Chapel Hill, North Carolina, Us

• Consulted with local business owners in the development of an advertising campaign that targeted the collegiate community. • Negotiated with campus publications to secure both value and exposure for the local business owners.• Administered multiple accounts with the assurance of customer satisfaction, as well as handled all customer and vendor issues. • Developed and implemented sales strategies in collaboration with sales team.

Bachelor’S Degree, Economics

Minor, Business And The Liberal Arts