Joseph Simpson is a professional in their field. They is proficient in Chinese. Colleagues describe them as "I have known Joe for over 15 years and worked with him for the past 7. He has a very compelling balance between creativity and work ethic which makes him the perfect trump card and engine for any innovation-focused organisation. He is a far cry from the millennial stereotype that is painted as creative yet unwilling to work diligently and get their hands dirty. This, I have discovered is a result of a deep-seated sense of integrity that he carries. He cares about his work, those he does it for as well as those he does it with."