Joe Rossi Email & Phone Number

Johnson City, Tn, Us

Plantation, Florida, Us

- Manage the creative roadmap for CarePlus marketing campaigns.- Draft creative briefs based on high-level campaign inputs.- Ensure multi-vendor alignment on creative as well as compliance and legal for a highly regulated business.- Provide creative feedback for revisions and coordinate approvals from stakeholders and leadership.- Track the status and progress of planned marketing campaigns by working with channel owners to troubleshoot issues and ensure any changes in launch dates are communicated.- Pull marketing reporting data to share the impact of campaigns and track progress to goals.- Optimize and maintain the CarePlus Marketing campaign calendar to provide visibility into marketing activities for business and finance stakeholders.- Work cross-functionally with various marketing partners to ensure inputs to the Marketing calendar and project roadmap are maintained.- Support Go-to-Market process for new campaign launches, communicating with channel owners and business stakeholder during launch periods.- Interpret Consumer Insights to craft future messaging.- Monitor health of business and speak to owned and paid channel performance.

Boise, Idaho, Us

- Manages schedules, assets, and overall project organization for policy and lawmaker related paid media spends within a multi-million dollar budget.- Ensures requirements for project deliverables and dates are clearly communicated, understood and executed.- Oversees the status and creation of all assets with in-house studio during all stages of production through approvals to delivery both internally and externally to multiple vendors.- Reviews day-to-day program position using calendars, agendas, and communiques to track campaign milestones. - Effectively monitor content schedule and paid media program performance, providing comprehensive reporting.- Copy-edit content, polishing communications, and advising on content distribution. - Develops project plans, workbacks, and identifies resourcing and timelines across concurrent campaigns.- Drives cross-functional inclusion and alignment throughout the ideation and execution process for global, creative, regional, business, and content partners with external vendors to lead high impact campaigns that promote policy, sustainability, and larger ESG thought-leadership objectives.

Westport, Connecticut, Us

- Lead email marketing design, production strategy, execution, and reporting for 60,000+ subscribers with an average 25% open rate.- Provide organizational Social Media governance and direction for entire billion dollar 450+ practice national veterinary care provider footprint.- Manage creative concepts across a range of corporate marketing and communications materials including social media, email marketing, flyers, mailers, executive reports, event items, internal training materials, and web.- Leverage advertising budget to produce and execute digital advertisements across all social media platforms with excellent ROI in reach, engagement, and impact.- Establish and prioritize social content calendar releases to reflect business needs and objectives for acquisition & HR.- Perform regular business analysis functions and customize report generation to compare and contrast growth against competitor metrics in real-time reporting.- Produce an engaging, interactive brand voice for use in marketing and business growth initiatives.- Deploy print mailers to geographic focus points nationally using targeted lists, average of 3,000 receivers per mailing.

Westport, Connecticut, Us

- Steer I.T. projects making use of intelligence provided by executive and managerial stakeholders to provide a roadmap for present and future growth capacity.- Assume responsibility for project implementation across varied software and hardware, ensuring improvements are completed within expected time frames and on-budget.- Evaluate, test, and recommend enhancement opportunities for software, hardware and IT processes.- Gather, analyze, and create requirements for technical projects.- Consult on Active Directory access and workflow compliance.- Act as primary escalation point for problem resolution and prioritization.- Provide recommendations on organizational I.T. policy for key equipment and system management such as Cat scan, surveillance, servers, key-card access, and vendor-managed systems..

Westport, Connecticut, Us

- Head product strategy, customization, delivery, and engagement for 700+ B2B network across high-value region.- Support product strategy and distribution through intensive use of proprietary analytics, market research, Google Analytics, Facebook Insights, and excel for improvement.- Assist new acquisition development through strategic product delivery, calibrating digital, print, and social deliverables to advance revenue by $200,000.- Drive revenue increases from marketing product strategy, culminating in a $1,000,000 increase YOY in revenue.- Originated successful email campaign strategy, executing content and design for 1,000+ B2B, and 30,000+B2C subs. - Continuously exceeded industry email marketing open rates with 35–47% per executed campaign.Work within Agile framework, executing strategy within sprints to achieve annual roadmap for product channels.- Leverage stakeholder engagement for successful funding and product strategy execution at all levels of regional marketing efforts, ensuring synchronicity with executive objectives.- Frame social media program across Facebook, Twitter, and greater social media program, leading content approach.- Oversee marketing budget allocation for print, digital, and social operations within footprint.- Crafted brand image, media kit, and internal/external use cases for regional brand applications.

- Recommend, plan and devise marketing strategies for advertising, partner relationships, email marketing, and blogs.- Edit and proofread copy and content for accuracy to ensure a consistent experience across client platforms.Promote client portfolios and services on social platforms Facebook, Twitter, Instagram, and LinkedIn.- Design and execute industry-exceeding email campaigns in Pardot, Salesforce, MailChimp, Mail Much, and Benchmark.- Build and manage websites for clients in WordPress, Wrentham Tool Group, Square Space, Drupal, and Joomla.- Use best in class website design practices and ADA accessibly standards to lead clients through new website creation build process from inception, through execution, and post-build maintenance.

Wakefield, Rhode Island, Us

- Review data obtained from Google Analytics, Facebook Insights, Market Research, and Facebook Pixel to lead product.- Responsible for CMS Wordpress content generation, edits, and site maintenance.- Introduced SEO best practices, increased organic traffic 39% and reduced bounce rate by 15%..- Write copy for social media, blogs, paid ads, website, and print.- On-boarded tools such as Asana, HubSpot, Hootsuite, Google Analytics, and Facebook Pixel to introduce efficiencies to marketing production and inform future marketing activities.- Brought in $150,000 in increased revenue through successful new product offering campaigns to landing page conversions on Benchmark, and Mail Munch platforms averaging 25-32% open rates.- Established brand kit that denoted visual aesthetic and use case for fonts, colors, messaging and contained newly developed logo, website image, email campaign styles and other print works.- Grew social media followers on Instagram, Twitter, Facebook, LinkedIn, and Houzz through ppc campaigns and content.- Responded to communications via Facebook, Twitter, LinkedIn, Instagram, Houzz, Google My Business, YouTube, Angie’s List, and Yelp, built business image through well-articulated genuine replies.- Organize public strategy, promote business through high-level placements in print, broadcast, and digital, i.e. newspaper, radio, television, review agencies, public releases, magazines.Produced Facebook and Instagram video advertisements.

- Oversaw production for 9 employees, distributing tasks and monitoring projects within Asana tool.- Instituted new business processes and procedures that led to 15% efficiency increase and 8% waste reduction.

Bachelors Of Science (Bs) - Cum Laude, Management Information Systems With Concentration In Project Management, It Management

Programming Curriculum