Joseph Kwan Email & Phone Number

Austin, TX, US

• Led the development and execution of comprehensive marketing strategies that enhanced engagement with specific audience segments, including LGBTQ+ communities and supportive adults, using targeted messaging across.
• Represented the company in corporate partnerships, managing relationships, guiding content and messaging strategy, overseeing research, tracking KPIs, and reporting progress.
• Utilized consumer insights to tailor campaigns, resulting in meeting and exceeding our financial targets by over $5 million, through strategic brand collaborations and integrated marketing efforts.
• Developed a data-driven marketing framework that emphasized audience insights, leading to optimized cross-departmental collaboration and efficiency.

• Led a targeted campaign based on consumer insights that secured over $750K, employing data analytics to increase donations by 40% YoY.
• Partnered with cross-functional teams to deliver projects aligned with consumer expectations and brand standards, ensuring the successful execution of comprehensive marketing campaigns.
• Set and managed scopes of work with internal partners and external vendors, ensuring campaign success, developing campaign assets, and bidding/managing media purchasing.
• Supervise marketing project strategy and execution amongst 4 teams of designers, writers, producers, and developers.

• Set Marketing Department KPIs consisting of funds given, engagement performances, and segment growth; created standard to track quarterly results.
• Persuaded management to invest in a new donation platform to address abandoned cart issues; collected and presented data demonstrating that the organization was losing $1M in potential donations per year.

• Partnered with the Marketing Director to create the inaugural marketing team focused on optimizing marketing employee and financial resources.
• Developed compelling and creative assets and strategies for emails, videos, websites, advertising, social media, and proposals for special projects.
• Managed complex projects, setting clear timelines and ensuring completion while maintaining focus on goals and metrics.

Austin, Texas Area

• Developed growth goals and strategy for a diverse team of three full-time staff, 25 college leaders, and ten adult volunteers and aligned them with program events and operations centered around Asian American ethnic.
• Developed strategic partnerships with churches, the university, and community partners to develop sponsorships and cross-organization events.
• Trained student leaders on organizational leadership, setting attainable goals and developing the vision for the organization.
• Fundraised and managed a program budget of $68,000+/year by recruiting over 80+ recurring monthly donations through events, quarterly reports, phone calls, face-to-face meetings, and presentations.

Austin, Texas Metropolitan Area

• Recruited new incoming students to the largest Asian American affinity group on campus, mentored 200+ students annually in their ethnic identity formation, and mobilized groups of students to advocate for Asian.
• Managed and executed campus-wide programs for an organization that served Asian American students at The University of Texas at Austin.
• Delivered seminars on leadership, advocacy, diversity, inclusion, and development.

Austin, Texas Area

• Developed and designed promotional pieces, signage, shirts, and series graphics for Lake Hills Church and its other entities.
• Implemented integrated marketing campaigns for Easter and Christmas.

Austin, Texas Area

Austin, Texas Area

• Created Google Adwords display advertisements for clients to improve their impression in the market.
• Developed a system to efficiently manage and develop display advertisements for different accounts within the company.
• Trained and equipped fellow coworkers to develop live chat tools for our clients.

-Lead the communication team through the strategy, development, and implementation of various campaigns, experiences, and events.-Developed the youth webpage through Adobe Muse.

Houston, Texas Area

-Planned, strategized and executed campaigns for different departments within the church.-Consistently met deadlines, communicated regularly with clients to create successful visuals: flyers, e-cards, posters, rave cards, and business cards

Houston, Texas, United States

-Input medical recorder information into the medical software; contacted insurance companies about claims and cases. -Greeted and scheduled appointments for medical office; maintained and filed patient files.