Jose Roque Email & Phone Number

Marietta, Georgia, United States

Managed the business relationship with Citrix Systems, Inc. as the Business Manager at Arrow ECS. I developed influential supplier relationships with key decision makers resulting in Arrow being able to gain competitive advantage on sales opportunities.Selected accomplishments:• Delivered top line YoY growth of 20% for the last two years and maximized profitability for the Citrix line at Arrow as the main point of contact and supplier advocate• Implemented go to market initiatives with internal Operations, Finance, Marketing, Technical and Sales teams and gained #1 market share in billings compared to other Distributors• Cultivated influential relationships with key decision makers up to C-level and across all functional areas to grow sales and market share through various onboarding programs and marketing communications activities• Developed internal channel programs, drive strategies, and operational solutions to drive results based on the vendor’s business plans, goals and GTM strategies that resulted increasing billing quarter over quarter• Increased supplier performance quarter over quarter through quarterly business reviews, addressing challenges proactively to maintain service quality standards.

Marietta, Georgia, United States

Managed the worldwide operations of the Citrix Service Provider Program from March 2011 to May 2022 starting from $2 million to a $200 million business in being one of the fastest growing segments at CitrixSelected accomplishments:• Spearheaded the onboarding process from a few hundred partners in 2011 to over 5,000 worldwide • Supported the development, communication, management & operations of the CSP channel partner program activities along with the needs and goals of the partners, which resulted in YoY growth of 20% of the business• Directed the creation, positioning and implementation of the CSP partner program rules and other global channel-focused initiatives impacting the overall partner experience and profitability of the business• Identified consistent issues and initiated system, process, and enablement improvements; lead cross-functional projects to develop efficiencies which promoted customer satisfaction and loyalty • Collaborated closely with CSP Distributors, Sales, Marketing, Operations and Technical teams to provide better partner experience across partner journey such as recruitment and on-boarding, which resulted in a faster time to revenue reporting for the partners.• Analyzed partner metrics (overall business metrics such as pipeline/revenue), as well as sales & technical compliance for partner renewals, incentives, and promotions

Worked with the VP of Marketing creating new online promotions, researching for new online partners, maintaining partner contracts and files, updating the website using CMS and using web analytics software such as Google Analytics to evaluate the performance of the marketing strategySelected accomplishments:• Served as a liaison to Finance and Marketing in processing and verifying monthly invoices and analyzing daily transactions for fraud detection ensuring that the company's product goals and objectives are achieved.• Implemented online promotions (tactical execution within proprietary system). Includes creation of promotions, testing and communicating with external marketing partners. Acted as daily liaison with online marketing partners• Provided operational and customer service support to thirty-four wholesale accounts; created wholesale orders in CMS and in QBs; maintained equipment tracking inventory and provided weekly and monthly reports of sales; and organized and participated in events and exhibitions during the year to promote the Boca Java brand

• Product Marketing: Maintained product collateral, including but not limited to descriptions and images for use in the internal database, web site and printed catalog. Supported outside contractors to create advertising media and coordinate distribution of said materials to external customers. Managed email promos, direct mail campaigns and maintenance of mailing lists.• Website Maintenance: Updated and maintained all product information on the website. Updated and changed information pages on the site and recommended content changes as appropriate. Utilized web manager software and interface with web hosting contractors as necessary.• Product Advertising and Flyers: Prepared information for use in ads and flyers promoting new product or product lines to increase sales and/or customer awareness. Developed company messages or information to promote the company brand to customers. Coordinated all activities with outside contractors and internal customers from idea inception through distribution.• Catalog Administration: Administered the additions and deletions of product to the product catalog and communicated such changes to the outside contractor for inclusion in the printed catalog. Reviewed and organized materials, participated in project plan and edited catalog pages as appropriate.

• Account Management of Technology companies like Oracle, Citrix, Nortel, and Hewlett Packard. Communicated with both North America and International departments to achieve client goals and correct branding.• End user loyalty programs administration. Produced an 88% registration rate in first 6 months of program. Prepared, monitored and analyzed the loyalty programs’ results on a quarterly basis and reviewed and recommended changes and improvements.• Development of specialized reports to measure program metrics. Trained Loyalty program users through webinars and teleconferences.• Preparation of user manuals and instructions for the loyalty program users and administrators. Coordinated prizes purchases and deliveries.• Creation of Full Demand Generation Campaign Programs including electronic and print versions and corresponding direct mail and advertising pieces. Worked with programmers and designers to achieve client objectives. Campaign follow-up including metrics analysis and evaluation of overall effectiveness.