As the creative director, I oversee the South College advertising and marketing efforts by creating visual layouts and upholding the South College branding. It’s my responsibility to work with campus leadership to discuss their needs, brainstorm, manage budgets and produce projects. My role is to deliver engaging content that meets the expectations of leadership by maximizing our marketing reach through higher enrollment. I have modernized the college brand standards, advertising, photography, digital ads, landing page user experience, TV commercials and marketing campaigns.Responsibilities:• Work with leadership to produce new ideas for company branding, digital campaigns, and marketing communications.• Partnering with Campus presidents to develop well-crafted creative meeting clients’ goals.• Developing new brand standards and creating procedures to ensure all products are on brand.• Evaluate design trends, student journeys, and incorporating latest marketing techniques.• User Experience design strategy and branding development during website migration• Creating and implementing marketing plans based on internal client requirements.• Leading brainstorming meetings and creative meetings.• Managing the design workflow, assigning projects, and monitoring deadlines and budgets.• Lead design process working with a team to create branded experiences for new partnerships• Management and Art Direction of photoshoots capturing images or videos for campuses on location.• Art direction of tv campaigns from concept to completion

Gained strategic knowledge of building digital campaigns across multiple channels including; web ads, e-commerce, email marketing and branding. Helped develop new brand identity and directed user experience for new ventures. Provided creative direction that tells the stories of the jewelry brands, drives engagement, and strengthens the brand. Mentored, managed, and grew a team of successful visual designers, art directors, photographers and managers.• Design direction of digital creative for a large online jewelry retailer and TV shopping network• Worked with product owners to launch JTV Auctions, JTV blog, JTV App and Jedora marketplace• Created a positive work culture that empowers the team to be creative• Lead design process working with a team to create branded experiences for new partnerships• Ideation and research process to generate engaging website & digital experiences• Develop flowcharts and sitemaps diagramming steps improving JTV.com and overseas imaging process

Management of diverse creative disciplines and mentored designers by providing constructive feedback, to update the JTV.com brand through lifestyle photography in promotions. Worked as a team to design niche jewelry brand websites through art direction and designing layouts to lead the process. Worked to design user interfaces through research and ideation to develop a meaningful user experience that emphasized with the customers needs.Leadership and project management of team was an integral part of my daily responsibilities to meet quick turnaround deadlines. Art directed designers and photographers to explore new presentation techniques to elevate the JTV brand through environment prop photography and fashion forward lifestyle photography to show jewelry in context of one wearing. Worked closely with E-commerce site operations product managers, product owners, content writers and stakeholders to design website solutions for roadmap projects that improved the shopping experience from shopping cart to shipping confirmation.• Developed a digital brand system that molded the look and feel of JTV as a company• Manager and UI Designer of JTV.com during the Oracle content management system migration• Strategic design approach factoring in user research, and testing findings to inform the experience• Ideation and research process to generate useful design solutions in agile environment• Rapid wire framing solving real problems for website and mobile responsive

Created and produced user centered interfaces for JTV.com ranging from stand alone jewelry verticals to checkout shopping carts. Ensured the JTV.com brand continuity on all website integrations. Provided art direction to designers and photographers creating rich digital content inline with the company strategy. Expanded knowledge of visual design, information architecture, user interface design, and working knowledge of content management systems, including; designing TV broadcast graphics and printed box inserts to support jtv.com campaigns.• Design lead of JTV.com during the Demandware content management platform migration.• User experience design from the group up during two content management platform migration projects • Effectively designed dynamic content-driven applications such as tablet apps, blogs, and promotional content for JTV.com

The objective was to create a memorable niche running store logo and brand that symbolized the owners values and casual personality. Anchored in center of the mascot logo is a silhouette of their pet named "Trooper" that created a recognizable brand identity.My steps in designing the logo started by sketching out dozens of iterations on paper to quickly get concepts down to explore ideas before moving into digital forms. After the approval of the final logo, I created style guidelines that contained logo usage rules, typeface system, colors, and photography examples to have a cohesive look across marketing materials.

Objective: Design a new user interface for the Knoxville Endurance website.Design and development of KE's website for a responsive environment creating a better user experience on mobile devices. Website was developed using coding HTML and CSS languages for a faster performance and higher ranking SEO on Google. All of the photography and design elements were created during the redesign.

Objective: Create a classic and timeless brand logo for a personal stylist's and full-service wedding planner company.The logo mark called back to a honeycomb hexagon shape, with the company initials in the center with a sophisticated gold color palette that incorporates complementary warm tones, it creates a timeless, classic brand for Honeybee Events. Worked closely with the client to capture a specific look that embodied her custom wedding planning services. I designed the website, developed WordPress site and created brand guidelines that contained logo usage, typeface system, colors, and marketing examples to have a cohesive look across digital materials.

Primary responsibilities included design of web sites interfaces, CSS/HTML development and brand identity for food industry clients such as Mayfield Dairy Farms, Vietti Chili and brand identity conceptualization. Designed print collateral to art directing food photo-shoots. Collaborated with Creative Director and editorial team during the idea generation process to brainstorm the best design solution. • Ensuring a high standard of visual execution across all media and campaigns • Formed relationships with clients to create website experiences from wire frames to development • Leadership of the visual elements of creative work for new business pitches • Upheld design agency brand guidelines in all self promotional materials • Coordination of work with other photography and graphic designers

Collaborated with a creative team of leads, designers, editorial staff and marketing during the concept generation process to completion. Researched solutions that met the client’s goals when designing print collateral materials, corporate identities, campaign brochures, exhibit graphics and business to business web sites. • Print marketing collateral promoting East Tennessee Historical Society (ETHS) • Designed an interactive interface design for ETHS educational kiosk for visitors • TVA marketing print campaign for green power in East Tennessee • Upheld design agency brand guidelines in all self promotional materials • Website user interface design for content management system developed by Media South • Worked closely with website developers to create intuitive back-end content creation tools

Lindsey Design Group is a Dallas, Texas based full-service design firm that specialized in all aspects of Advertising. My responsibilities as a Senior Designer consisted of conceptualization and design packaging, logos, magazine ads, trade show booth graphics, watch designs and web sites from start to finish. Used HTML and various programs to construct web sites from start to finish. Collaborated with Art Director and worked closely with clients during projects. • Print packaging for technology and nutrition brands in large retailer stores • Hand illustrated watch face designs for Disney and Fossil • Magazine ad layouts working closely with clients • Website design for start-up businesses promoting brand and services • Development of websites writing code with HTML and Javascript