Jose Vargas Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

- Manage the successful sale, volume growth, distribution, brand presence, and positioning of the Guillotine Vodka portfolio in both the on premise and off premise sectors of California.- Oversee all marketing efforts that include sponsorship opportunities, digital asset and POS creation, social media campaigns, management of agency partners while overseeing brand standards and PR communications.

Greater Los Angeles Area

Work with Jack Daniel's marketing, brand, and sales teams to serve as a dedicated brand resource in the assigned territory by localizing national programs that align with the brand’s consumers and brand goals. Primary Responsibilities/Activities:Local Consumer Marketing and Program Execution Management:• Localize and manage the execution of national programs within targeted consumer accounts and non-traditional venues• Create and maintain reach and connection to local cultural events and festivals• Management and execution of impact event and large footprint branded activations• Develop programs with multiple media and channel consumer touch-points, including, but not limited to on-premise, off-premise, social, digital, print, radio and televisionSales and Commercial Support:• Leverage relationships with key accounts to obtain distribution, drink features, menu placements and to localize national programs• Support local sales teams with monthly and quarterly sales goals by leveraging marketing tools and pull-through programsBrand and Category Championship:• Be the expert voice and work to establish and leverage Brown-Forman (B-F) as the expert in the specified category. • Educate, promote brand advocacy, and engage the consumer, trade and agency through consumer sampling, training and education.• Collaborate with the Jack Daniel’s Public Relations (PR) managers to act as spokesperson for local PR and media activityAdministrative:• Effectively forecast and allocate program resources against annual brand calendar• Create and manage budgets for all individually developed programs• Manage ongoing allocation of program funds

Greater Los Angeles Area

Mexico City

• Freelance event producer for leading marketing agency in Mexico.• Oversaw production timelines, vendor negotiations, staff hire, brand standards, and stage production for brand events that included: XBox FanFest Mexico City, Facebook "Ella Hace Historia", and "Bonafont Gran Feria Anual".

Punta Cana, Dominican Republic

• Acted as onsite brand manager for Hard Rock (see previous duties at Riviera Property) while actively participated as part of the executive committee of operations for hotel.• Established hotel entertainment budget and staffing guides, directly managing entertainment and audiovisuals departments for the hotel. • Work with onsite nightclub (Oro) and Casino teams in order to create unified entertainment team to maximize attendance and revenue from hotel guests.• Participated in planning and executing large events such as New Years Eve party (2015) with Shaquille O’Neal, Joss Stone Concert (Apr 23, 2015), Pitbull Concert (May 28, 2016), Alejandro Fernandez (June 11, 2016).• Created marketing opportunities and established relationships with local brands in order to execute custom events to improve guest experiences. • Analyzed and proposed new interior and exterior renovations for public spaces to improve ambiance and guest satisfaction.

Riviera Maya, Mexico

• Acted as onsite brand manager for Hard Rock with responsibilities that included: ---- Proper onsite Brand and Logo placement---- Oversee print collateral and signage throughout hotel to ensure brand standards were held---- Act as conduit between corporate offices and hotel departments for all global marketing initiatives---- Ensure brand standards and SOP's are followed throughout hotel departments---- Programmed music for hotel areas in accordance with theme, foot traffic, time of day, and special events---- Manage inventory and maintenance of artist memorabilia installations---- Give interviews and act as spokesperson to local and international media discussing hotel amenities and brand differentiators • Responsible for onsite local and international artist relations acting as brand ambassador by booking, networking, and executing press worthy opportunities such as acquiring artist memorabilia.• Created and programed event and entertainment schedules/activities, worked with and supported hotel departments to improve hotel ambiance in order to optimize guest experience throughout hotel areas.• Participated in planning and executing large events such as hotel grand opening (May 5, 2014) with Jon Bon Jovi, MTV World Stage with Flo Rida, & Hard Rock Intl Global Conference.• Responsible for executing Hard Rock global branded programs such as Hard Rock regional battle of the bands “Hard Rock Rising” and Pinktober 5k Race for charity.• Created and directly managed new Social Media Community Manager for the hotel. Kept in line with Hard Rock Intl brand guidelines while managing the properties’ social media presence. Saw a growth of over 40k followers across property’s social media platforms (Facebook, Instagram, Twitter) between May-Sept 2015.• Responsible for training new hotel staff on all things brand and music culture to create passion for working for the company.

Brooklyn, Ny

• Managed and executed integrated marketing events and campaigns targeting young influencer Latino demographic for brands in the alcohol and beverage industry• Lead project goals and production timelines with newly developed Integrated Marketing Department for all marketing and event accounts.• Develop promotional opportunities and media partnerships with existing music and entertainment events.• Built and maintained Remezcla’s west coast (LA) brand presence by generating and sustaining relationships within the Latin entertainment and media industry.• Special event curation and management at Heineken House of Music events at 2012 Latin Grammy’s in Las Vegas.

Greater Los Angeles Area

Event Marketing• Executed lead project management for local and national sponsored events, including event production, stage management, campaign tour planning, vendor negotiations, staffing and budgeting for brands such as Heineken, Asics/Onitsuka Tiger, Toyota, Gatorade, Nike, Original Penguin, and Burton.• Private event producer for FILTER Magazine events at major music festivals such as Coachella, SXSW, Lollapallooza, CMJ, and Art Basel.• Managed production needs for FILTER Magazine’s LA music festival, Culture Collide, between 2011-2012. • Generated leads, cultivated relationships and developed strategic multi-platform partnerships and event sponsorship's; resulting in increased brand awareness for FILTER and partnership opportunities for existing client events and campaigns.Media and Account Management• Developed and executed marketing and advertising campaigns for leading brands such as Nike, Anheuser-Busch, MTV, Comedy Central, Levis, Apple, Ray Ban, Honda, Toyota, Gatorade, Warner Records, Colt 45, Asahi, Heineken, Asics, Focus Features and Vans.• Complete print and digital advertising RFP’s for agencies that include, OMD, Starcom, Vitro, Vizeum, Mindshare, RPA, Zenithmedia, Carmichael Lynch, Saatchi, and Deutsch.• Develop media, PR, and event plans for clients; manage yearly fiscal budgets, campaign launch dates, manage brand relationships with other media partners on their behalf• Develop launch of first ever, Spanish version of FILTER Magazine; Manage content distribution, production, and relationship between FILTER US and FILTER Editorial Staff in Mexico.