José Veloz Email & Phone Number

Munich, BY, DE

Munich, Bavaria, Germany

Munich, Bavaria, Germany

- Responsible for strategic and tactical pricing of key markets within the Sixt Franchise division. Results: Surpassed revenue targets by ~20% YoY- Currently developing strategic consulting practice across Franchise network aiming to diversify and maximize top-line revenue streams through several initiatives, such as customer acquisition and expansion.

Netherlands

- Provided commercial teams with pricing guidance by assessing pricing strategy across EU- Partnered with commercial teams on major tenders & opportunities, providing scenario analysis based on tender criterion and competitors positioning- Prepared pricing-related metrics such as Average Selling Price (ASP) analysis at the product, customer, and geography.

Caracas Area, Venezuela

• Re-defined business strategy and operating model of the firm, optimization of business processes, which accounted for 8% increase in profit margin by the end of the year (20% increase vs. PY)
• Realized company’s cost savings by optimizing and standardizing corporate customers’ project management, including: end-to-end sales process, project onboarding, and relationship management
• Designed, piloted and implemented Lou Adler’s performance-based hiring process improving talent selection and hiring experience, resulting in 30% cost savings related to training, and increasing quality of hire by.

Venezuela

• Generated revenues of $3M and exceeded sales target by 30% by developing and executing strategic marketing plan after market and competitor analysis, customer segmentation, and financial KPIs such as product pricing.
• Increased portfolio’s market share by 7% after ensuring strategy-to-execution process of sales force activities concentrated on top tier revenue-generating customers (healthcare practitioners)
• Led nationwide disease awareness campaign as part of pre-launch phase of new product by targeting 25 prime-time traditional and digital channels in three weeks. Result: 70% share of voice within Key Opinion healthcare.
• Increased brand awareness by 5% after executing brand activation strategy in national and international eventsMBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development |.

Venezuela

• Advised C-Level Executive Committee after conducting market research and analysis through integration of quantitative and qualitative data points that shaped business strategy adopted by senior managers
• Led design and oversaw implementation of two primary research studies resulting in key recommendations that defined customer segmentation and brands attractiveness within their respective markets
• Provided monthly ad-hoc analysis for internal stakeholders increasing brands' atractiveness. For instance, advised product manager about price war strategy held by competitors and recommended to tap into potential high.

Venezuela

• Provided performance analysis and recommendations to sales force managers, maintaining an average of 90% accomplishment on all KPIs (+10% above required benchmark) for 2 years
• Ideated and implemented KPI reporting system aimed to track First Line Managers performance. Results: improved top-tiered customer acquisition and retention by 25% and 75% respectively, and improved sales efficiency.
• Facilitated iPad-based reporting tool training and created user guidelines to accelerate adoption. Results: 80% adoption of system by sales force within two months after launchMBA | Marketing | Sales Operations |.

Venezuela

• Led execution of marketing plan for three brands concentrating budget expense on high impact events for Tier 1 and 2 physicians
• Planned, constructed and executed Novartis brand’s marketing campaigns for Tier 1 and tier 2 HPCs
• Co-led forecasting planning meeting for a three brand portfolio in collaboration with supply and finance teams.MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development

Venezuela

• Assisted Product Manager on scientific execution activities for the HCPs
• Coordinated with HCPs to attend to national and international scientific congresses
• Participated on developing marketing plans and it’s execution by interacting with third party vendors (designers and marketing specialized local companies) MBA | Marketing | Sales Operations | Marketing Research |.

Master Of Business Administration - Mba, Business

Bachelor Of Business Administration (Bba)